Running a personalized gift store means every order matters — not just in design, but in fit. For Loveable, a Shopify store specializing in custom gifts and apparel, one of the biggest obstacles wasn’t creativity or traffic — it was sizing confusion.
Customers loved the heartfelt designs, but many hesitated at checkout, unsure which size to pick. Some ordered and later returned because the fit wasn’t right. That uncertainty was quietly eating into Loveable’s conversion rate and customer satisfaction.
Then Loveable found a simple yet powerful solution — MP Size Chart & Size Guide (formerly Avada Size Chart) — and within 3 months, the store saw a measurable lift in conversions, fewer returns, and happier customers across the board.
Let’s see how they did it.
About Loveable
Loveable is a U.S.-based Shopify store known for its personalized gifts — from matching couple shirts and anniversary presents to heartfelt keepsakes like acrylic plaques and wooden signs, etc.
Their motto: “Every gift tells a story.” And with thousands of customizable products, they’ve built a loyal base of customers who value emotional connection and personalization. But with growth came a challenge:
As Loveable expanded its apparel collection (T-shirts, hoodies, shoes), they started seeing one consistent pattern — sizing hesitation.
The Challenge: Sizing Confusion That Costs Conversions
Even though Loveable’s products were well-loved, analytics revealed a problem under the surface:
- Shoppers were spending too long on product pages before checkout.
- Support tickets asking “Does this fit true to size?” kept increasing.
- Size-related returns were becoming a frequent issue.
Symptoms of the Problem
- Cart abandonment: Users added products but left before completing the purchase.
- Return rate: Apparel items had a return rate nearly 20% higher than non-sized products.
- Support overload: Customer service spent hours each week clarifying sizing questions.
Loveable’s team realized that while their brand inspired emotional trust, the lack of sizing clarity was hurting buying confidence.
They needed a scalable, visually appealing, and flexible solution — one that didn’t disrupt their brand design or slow down the site.
That’s when they discovered MP Size Chart & Size Guide.
The Solution: MP Size Chart & Size Guide – Clarity that Converts
After testing several size chart apps, Loveable chose MP Size Chart & Size Guide by Shopplaza for one reason — it solved every pain point in one clean package.
MP Size Chart offers UI/UX-friendly design, full customization, and smart automation features that make it a perfect fit for growing Shopify brands, such as Loveable.
Here’s how Loveable made it work:
1. Fully customizable charts
Every product type in Loveable’s catalog has different measurements — a hoodie isn’t the same as a women’s crop top.
MP Size Chart allows them to create multiple charts and customize each one with brand colors, images, and unique sizing rules.
- Custom chart per product type (T-shirt, shoes, hoodie, etc.)
- Add custom images and measurement guides
- Choose how and where the chart appears (button, link, icon)
This flexibility helped Loveable communicate sizing information clearly — without confusing customers or breaking design consistency.
2. Full customizable design
Unlike generic apps that offer rigid templates, MP Size Chart & Size Guide allows deep design customization.
Loveable’s marketing team customized:
- Button styles and text to match their UI
- Table headers, background colors, and font sizes
- Chart placement (next to size selector)
This seamless design integration ensured that shoppers viewed the chart as part of Loveable’s brand — not an external widget.
3. Size recommendation feature
Loveable also activated Size Recommendation, one of MP Size Chart’s most impactful features.
With just a few simple inputs (width, length), shoppers receive personalized size suggestions instantly.
This reduced hesitation and boosted buyer confidence — especially for new customers who had never bought apparel from Loveable before.
“The size recommendation feature was a game-changer. It gave our customers instant clarity — and fewer ‘What size should I get?’ emails for our team.”
4. Auto unit conversion
Loveable serves customers worldwide.
Before MP Size Chart & Size Guide, converting between inches and centimeters was confusing and error-prone.
Now, the app automatically converts units between metric and imperial systems, ensuring every customer sees accurate information based on their region — without manual setup.
That small feature eliminated countless misunderstandings in international orders.
5. Flexible chart assignment
Another favorite feature for Loveable was Assign Chart Flexibly.
They could easily assign specific size charts to:
- Individual products
- Entire collections
- Product tags
This saved hours of manual setup and ensured each product automatically displayed the correct size chart — even after new SKUs were added.
6. Size reminder for returning customers
MP Size Chart also includes a Size Reminder feature, allowing returning customers to quickly recall the size they previously purchased.
This subtle UX touch improved repeat purchase experience and helped reduce wrong-size reorders — a small but meaningful improvement in customer retention.
The Results: A 3-Month Glow-Up
After implementing MP Size Chart & Size Guide, Loveable tracked data for 3 months. The improvements were clear — and impressive.
| Metric | Before MP Size Chart | After 3 Months | Change |
|---|---|---|---|
| Conversion Rate | 2.1% | 2.7% | +28.5% |
| Return Rate (Apparel) | 7.2% | 5.9% | –18% |
| Product Page Bounce Rate | 54% | 41% | –13% |
| Support Tickets (Size-related) | 112/month | 61/month | –45% |
| Customer Satisfaction (Post-order Survey) | 86% | 93% | +7% |
Key insights:
- Shoppers spent less time doubting and more time buying.
- Fewer returns meant lower operational costs.
- Support workload dropped significantly — freeing up time for growth tasks.
Loveable’s Verdict:
“MP Size Chart & Size Guide gave us the kind of improvement that every Shopify merchant dreams of — simple setup, measurable impact.”
See It in Action: The Demo Experience
Want to see how Loveable’s size chart works in real life?
Here’s what the experience looks like for their shoppers:
- Customer visits a product page
- Clicks the ‘Size Chart’ button
- A clean, branded pop-up appears with a visual guide
- Shopper enters height & weight → gets instant size recommendation
- The app saves the info for future visits with Size Reminder
The result?
Confidence, clarity, and conversions — all in one smooth experience.
FAQs
Q1: How long did it take Loveable to set up MP Size Chart & Size Guide?
Just a few minutes. The drag-and-drop chart builder and flexible assignment made onboarding quick and effortless.
Q2: Can MP Size Chart work for stores with multiple product types?
Absolutely. Loveable uses different charts for T-shirts and hoodies — all managed from one dashboard.
Q3: Is it compatible with all Shopify themes?
Yes. MP Size Chart & Size Guide integrates smoothly with both Online Store 2.0 and vintage Shopify themes.
Q4: Does the app support international customers?
Yes — with auto unit conversion and multilingual options, it’s perfect for global brands.
Q5: Can I test it before committing?
Of course! MP Size Chart & Size Guide offers a free plan to help you experience its core features risk-free.
Wrapping Up
Loveable’s story shows that improving sizing clarity isn’t just about reducing returns — it’s about increasing trust. By implementing MP Size Chart & Size Guide, Loveable turned a recurring customer pain point into a powerful growth lever:
- +28.5% conversion rate
- –18% return rate
- Stronger brand trust and smoother UX
For growing Shopify brands, small UX upgrades can drive big results. If you want your customers to shop with confidence — and your support inbox to breathe again — it’s time to give MP Size Chart & Size Guide a try.
