How to Add Testimonials to Shopify: A Step-by-Step Guide

Customers visit your online store because they want to feel confident about their purchases. By showcasing positive feedback from previous buyers, you can reassure potential customers that they’re making the right choice.

Shopify has built-in tools to add testimonials to your store. Highlighting product quality, customer service, or satisfaction through reviews helps build trust and credibility. Plus, they provide valuable insights into what your audience loves about your brand. Here’s how to leverage testimonials effectively.

Shopify Testimonials Benefits

Customer reviews can make a big difference by building trust and improving your store’s reputation. Benefits include:

1. Build Trust: Positive feedback makes customers feel safe buying from you, like a friend recommending something.
2. Boost Confidence: Seeing good reviews makes visitors feel more sure about purchasing.
3. Increase Sales: Happy reviews can lead to more purchases.
4. Show Social Proof: Testimonials show real people liked your products.
5. Enhance Shopping Experience: Customers know what to expect from your products.
6. Stand Out: Great reviews demonstrate customer satisfaction.
7. Improve Search Rankings: Reviews help your store appear higher in search results.
8. Drive Revenue: Happy customers mean more sales and revenue.
9. Encourage Repeat Business: Positive experiences encourage customer loyalty.
10. Feedback for Improvement: Even negative reviews provide insights to improve your business.

Next, let’s discuss the best spots on your Shopify site to showcase testimonials.

Where to Add Testimonials on Your Website?

Home Page

Place testimonials under the hero section for immediate credibility. Consider a rotating list of quotes from happy customers. Reason: Showcase diverse demographics like age, location, and profession.

Pricing or Signup Page

Include testimonials near pricing or sign-up areas to reassure potential customers. Reason: Address common objections like affordability, ease of use, or effectiveness.

Testimonials Page

Create a dedicated page for detailed customer stories. Reason: Highlight product quality, customer service, and value.

About Page

Add testimonials on the “About” page to complement your company story. Reason: Reinforce mission and vision with real customer experiences.

Sidebar or Footer

Include short, impactful testimonials in sidebars or footers visible across pages. Reason: Maximize visibility with concise quotes highlighting key benefits.

Case Studies

Turn testimonials into detailed stories, showing problems, solutions, and results. Reason: Showcase real-world examples addressing customer pain points.

3 Methods to Add Testimonials to Shopify

• Shopify Theme Customization
• Shopify Builder
• Use Shopify Apps

Shopify Theme Customization

Customizing your Shopify theme allows full control over testimonial placement and style, but may require technical skills.

Pros

• Personalization: Customize testimonials to match your brand.
• Integration: Seamlessly blend testimonials with your store.
• Control: Decide exactly how and where testimonials appear.

Cons

• Need Tech Skills: Requires coding knowledge.
• Takes Time: Editing the theme can be time-consuming.

How to Add Testimonials with Theme Customization

1. Locate the section: Choose where testimonials should appear.
2. Create a new section (optional): Use HTML/Liquid if no built-in section exists.
3. Add testimonial content: Structure HTML with quote, name, and optional image.
4. Style the testimonials: Use CSS to match your store’s design.

Note: For non-technical users, consider using Shopplaza’s Shopify theme customization service.

Shopify Builder

The Shopify Builder offers an easy, code-free way to add testimonials but with limited customization.

Pros

• Easy to Use: Beginner-friendly.
• Seamless Integration: Blends well with your store.
• No Coding Needed: Professional-looking sections without coding.

Cons

• Limited Customization: Fewer design options than theme customization.
• Standardized Templates: May look similar to other stores using the same builder.

Utilize Shopify Apps

Using Shopify apps for testimonials gives you lots of choices. This makes your store look professional and engages customers. However, some apps may cost money, take time to learn, or not always work smoothly. Here’s how to use them:

Pros and Cons of Shopify Apps

Pros:

• Many Choices: Apps offer carousels, sliders, video reviews, and more.
• Extra Features: Some apps let customers make video testimonials or use special layouts.
• Fits Right In: Integrates smoothly with your Shopify store for a professional look.

Cons:

• Costs Money: Some apps require payment.
• Takes Time to Learn: Can be tricky for non-technical users.
• Might Not Always Work: Some apps may conflict with your store or updates.

How to Add Testimonials with Shopify Apps

1. Check out apps like Reputon Testimonials Slider or Vidial UGC Video Testimonial.
2. Add a widget with testimonials.
3. Choose a layout, theme, and add the widget.
4. Edit the widget: add name, review text, photo, social link, etc.
5. Import reviews from other apps.
6. Select where to display the widget on your store.
7. Make it visible and save.
8. Upgrade plan to get unlimited widgets if needed.

Shopify Apps That Can Help You Add Testimonials

Shopify apps add extra features to your store and make it more trustworthy. Some top apps for testimonials include:

Testimonials Master

• Simple app to display customer feedback.
• Pros: Easy to use, customizable, responsive support.
• Cons: Some features require payment, can be confusing.
• Price: Free plan available, premium starts at $9.99/month.

Credens Testimonials Showcase

• Stylish templates for attractive testimonials.
• Pros: Multiple layouts, fits smoothly with Shopify, carousel/grid options.
• Cons: Fewer customization options, occasional update issues.
• Price: Starts at $6.99/month.

Reputon Testimonials Slider

• Allows sliding testimonials with text, images, and videos.
• Pros: Engaging display, supports media, free version has many features.
• Cons: Manual adjustments may be needed for mobile, setup can be tricky.
• Price: Free plan available, advanced features start at $5.99/month.

How to Get Customer Testimonials

Adding testimonials builds trust and boosts sales. Follow these steps:

Step 1: Ask Nicely

• Most customers are happy to leave a review (68% will).
• Send an Automatic Email: 5–7 days after purchase, prompt for a review.
• Give Them a Reason: Offer discounts or rewards.

Step 2: Ask for Their Feelings

• Send a quick survey to gather feedback.
• Tools: SurveyMonkey, Google Forms, Typeform, SurveyGizmo, JotForm.
• Ask customers about their experience with your product.

Step 3: Use Apps

• Use apps like Yotpo or Stamped.io that integrate with Shopify.

Step 4: Talk to Your Best Customers

• Find Your Biggest Fans: Loyal or frequent buyers.
• Ask Them Personally: Reach out and request a testimonial.

By following these steps, you can collect valuable customer testimonials that enhance your Shopify store.

Conclusion

Adding testimonials to your Shopify store is crucial for gaining trust and credibility. You can place testimonials throughout your site using Shopify’s tools or apps. Consider your budget, timeline, and what makes your store special. The goal is to make customers feel confident in purchasing. Start adding testimonials today and watch your business grow!