Discovering a seamless method to streamline your email campaigns may seem daunting. However, if you are uncertain about where to begin, the Omnisend Shopify integration is within reach.
This integration has the potential to elevate your website to unprecedented levels by enhancing your understanding of your customers, enabling you to craft captivating marketing campaigns, and meticulously monitoring your business’ progress at every juncture.
Continue reading to delve deeper into the utilization of Omnisend Shopify along with the invaluable benefits it can bestow upon your online store in the section below.
Table of Contents
- Overview of Omnisend Shopify
- Omnisend Pricing Plans
- Key Benefits of Using Omnisend Shopify
- How to Integrate Omnisend Shopify: 2 Main Methods
- Method 1. Integrate Directly
- Method 2. Use Shopify API Integration Service
- 5 Email Campaigns Created With Omnisend Shopify
- Abandoned Cart Recovery
- Welcome Series
- Product Recommendations
- Seasonal Promotions
- Customer Retention
- Final Words
Overview of Omnisend Shopify
Omnisend Shopify is a user-friendly marketing platform that offers a variety of pre-built tools to help you boost sales and save time.
To combine your email marketing strategy into a single platform, utilize segment recommendations, email templates, pre-built automation workflows, and form templates.
You can utilize Omnisend to discover fresh approaches to optimizing and expanding your company while you lay the groundwork for your marketing plan.
To promote your product or items, experiment with different marketing channels, tailor your communications with the help of customer intelligence tools, and A/B test your messaging to determine the ideal tone that will appeal to your target demographic.
Omnisend Pricing Plans
Omnisend provides a range of plans tailored to meet the needs of every business owner, dispelling the misconception that email marketing is exclusively for well-funded corporations.
As a leading email marketing provider, we guarantee that impactful email marketing is affordable, offering cost-effective marketing solutions at Omnisend.
Free plan The Free plan is ideal for new businesses or those interested in trying out Omnisend. With the Free plan, you can utilize all of Omnisend’s features at no cost.
You are able to connect with a maximum of 250 contacts by sending up to 500 emails each month. No credit card is required, and there are no limits on your contact list. Whenever you feel ready, you can easily upgrade your plan.
Standard plan For expanding and mid-sized companies that concentrate on email marketing, the Standard plan is the perfect choice. Starting at just $16 per month, you will have access to all of Omnisend’s features, including unlimited push notifications.
Additionally, you can chat with live support and have a dedicated Customer Success Manager, provided you have at least 45k billable contacts. The Standard plan offers various other benefits as well.
Pro plan If you are a high volume sender who also incorporates SMS into your marketing strategy, the Pro plan is the most suitable option. Starting from $59 per month, you can send unlimited emails and push notifications.
Moreover, you will receive free SMS for managing the entire customer experience. With the Pro plan, you will have the opportunity to work with dedicated support and a Customer Success Manager, as long as you have at least 23.5k billable contacts. This plan is designed to take your business to the next level.
Key Benefits of Using Omnisend Shopify
- All-in-One Marketing Platform: Manage your email, SMS, and other marketing channels from a single dashboard. Easily create, automate, and track campaigns in one place.
- Seamless Integration with Shopify: Omnisend integrates seamlessly with your Shopify store. Sync customer data, product info, and order history for more targeted campaigns.
- Advanced Segmentation and Personalization: Create highly targeted campaigns with segmentation and personalization features based on consumer behavior and purchases.
- Powerful Automation Workflows: Automate tasks like welcome emails, abandoned cart reminders, and post-purchase follow-ups to save time and boost engagement.
- Advanced Reporting and Analytics: Access detailed reports and analytics to track success, ROI, and opportunities for improvement. Use data to refine campaigns and make better business decisions.
How to Integrate Omnisend Shopify: 2 Main Methods
The process of integrating your Shopify store with other tools and platforms using API (Application Programming Interface) is known as Shopify API integration.
This enables smooth data flow between your Shopify store and other platforms such as email marketing services, accounting software, and inventory management systems.
The Shopify API also allows developers to create custom apps and integrations that expand your store’s functionality. Here are two main methods:
Method 1. Integrate Directly
Step 1. Access your Shopify account and log in Log into your Shopify account. If you don’t have one, create a new account.
Step 2. Install and add the Omnisend app
- Click the Menu icon (three horizontal lines) at the top.
- Select Apps.
- Scroll and find Omnisend Email Marketing & SMS.
- Click Add App.
Click Install App after reviewing the terms.
You’ve now successfully integrated Omnisend with Shopify. Omnisend will start syncing your contacts, products, and orders.
Step 3. Data Synchronization
- Initial sync may take hours (up to 24h recommended).
- If no automation is set for a trigger, customer and order data will sync within one hour.
- Contacts sync with different statuses: subscribed or non-subscribed. Only opted-in contacts are marked as subscribed for email.
Step 4. Automation Workflows Omnisend doesn’t override your existing Shopify automations. Disable Shopify’s built-in ones if you want to use Omnisend’s instead.
To disable Abandoned Cart Workflow in Shopify:
- Go to Settings → Checkout → Abandoned checkouts.
- Uncheck Automatically send abandoned checkout emails.
Testing Workflows Related to Orders Once workflows are configured in Omnisend, test them:
- Set delay to trigger immediately.
- Use an Incognito browser window.
- Try different email addresses (some flows only trigger once/day unless you change frequency).
SMALL TIP: When appending something to your email address, the system will recognize it as a distinct email address, yet the email will still be delivered to your inbox.
To observe the process of placing a test order in your Shopify admin, follow these steps:
- Access your Shopify admin.
- Navigate to the Orders section.
- Locate and click on the Create order button.
To create an order, you need to follow three essential steps on the designated page: firstly, add a customer; secondly, add the products; and finally, click on the button labeled “Mark as paid.”
In the end, the default Order Confirmation will automatically be activated once the order has been successfully added to the admin panel.
Method 2. Use Shopify API Integration Service
When using the Shopify API integration service by Shopplaza, you can rest easy knowing that the project will be managed expertly by professionals with experience. Specifically, you have the ability to achieve the following:
- Synchronize orders seamlessly and instantaneously across all your channels.
- Consolidate and effectively handle customer data in a centralized location.
- Streamline your operations by automating tasks, ensuring a seamless and effortless transition.
- Seamlessly integrate with various platforms to optimize and streamline your business processes.
- Attain valuable insights into your business operations, enabling you to make well-informed decisions.
How does the Shopify API integration process by Shopplaza work?
- Step 1. Analyze requirements
- Step 2. Integrate your store
- Step 3. QA test and fix bugs
- Step 4. Support and maintain
In addition, Shopplaza offers a wide variety of Shopify API integrations to help you stand out from the crowd:
- Integration of Inventory Management: Facilitates order tracking, accurate and timely fulfillment, and stock level management.
- Shipping API Integration for Shopify: Manage orders, track shipments, and create shipping labels with quick and dependable shipment.
- Marketing Integration: Create customized campaigns, evaluate statistics, and improve methods with integrations to social media, email marketing, and other platforms.
- Integration of Customer Relationship Management: Handle and evaluate client data more effectively, segment customer base, and tailor campaigns.
- Social Media Integration: Drive traffic and sell directly on social media platforms.
- Integration of Bookkeeping and Accounting: Track finances, generate reports, and simplify bookkeeping processes.
- Integrated Payment Gateways: Accept payments via credit cards, PayPal, Apple Pay, etc., reducing errors and boosting customer trust.
- Reporting Integration: Track sales, monitor website traffic, and analyze consumer behavior for data-driven decisions.
- CMS Integration: Combine Shopify’s e-commerce features with CMS content management for products, blogs, and pages.
👉 CONSULT WITH SHOPIFY EXPERTS FOR FREE
5 Email Campaigns Created With Omnisend Shopify
Abandoned Cart Recovery
This campaign targets customers who have added items to their cart but haven’t completed their purchase. Omnisend’s automation workflows can send a series of reminder emails with personalized product recommendations, discounts, or incentives to encourage customers to come back and complete their purchase.
Welcome Series
As soon as someone signs up for your email list, you can set up a welcome series using Omnisend. This series consists of a sequence of emails that introduce your brand, highlight key products or services, and offer a special discount for their first purchase.
Product Recommendations
With Omnisend’s dynamic content blocks, you can create personalized email campaigns that recommend products based on a customer’s browsing or purchase history.
Seasonal Promotions
Take advantage of holidays, special occasions, or seasonal events to run targeted email campaigns. Omnisend allows you to schedule and automate these campaigns in advance.
Customer Retention
Use Omnisend to create email campaigns that focus on retention. For instance, send customized emails to clients who haven’t bought in a long time, offering them exclusive discounts or rewards.
Keep in mind that an email campaign’s success depends on factors such as audience segmentation, compelling content, and effective calls-to-action. By leveraging Omnisend for Shopify, you can create impactful campaigns that drive engagement and boost sales.
Final Words
After familiarizing yourself with Omnisend Shopify’s features, you will be able to craft captivating campaigns, visually appealing templates, and a comprehensive marketing strategy that integrates with your store.
While the abundance of features may initially appear daunting, don’t hesitate to try it — you will quickly realize its user-friendly nature.
Once you have successfully established the Omnisend Shopify Integration and launched a few campaigns, all that remains is to observe the influx of website traffic and the steady growth of new subscribers.
