At Shopplaza, we help Shopify merchants increase conversions by making product pages clearer and more user-friendly. We prioritize removing obstacles throughout the buying journey
We are pleased to announce our partnership with NestScale, a Shopify-focused product team building practical solutions to help shoppers browse, evaluate, and buy products with greater confidence.
Together, Shopplaza and NestScale will collaborate to support merchants with flexible, conversion-friendly tools that make product pages clearer, more engaging, and easier to use. This is especially helpful in categories like apparel, fashion, and lifestyle, where product options and variants matter most.
About NestScale
NestScale is a Shopify-focused product team building a growing suite of solutions designed to drive sales at key customer touchpoints.
Their products help Shopify merchants improve how shoppers browse, compare options, and make purchase decisions—so every interaction on the storefront contributes more effectively to conversion. Rather than adding surface-level features, NestScale focuses on solving real merchandising problems that directly impact clarity, confidence, and buying behavior.
One of NestScale’s strategic products that reflects this approach is NS Color Swatch Variant Images.
NS Color Swatch Variant Images
Product variants, such as colors, styles, and configurations, are often a source of confusion for online shoppers. If customers can’t clearly see what changes with each choice, they may hesitate, and are more likely to return items.
NS Color Swatch Variant Images is built specifically to address this challenge.
The app lets merchants create eye-catching color swatches and display them across home, collection, and product pages, encouraging shoppers to explore through clear visual previews. Each selected swatch automatically updates the variant image gallery, reducing confusion and improving the overall shopping experience.
Designed for business growth, NS Color Swatch Variant Images offers practical add-on features that stores can enable on demand. With smooth integration across all Shopify themes, 1-on-1 custom theme support, and optimized performance on both desktop and mobile, NS Color Swatch Variant Images ensures every product variant is presented beautifully and accurately on your store.
Key features:
- Select various variant types: text/color/image swatch, dropdowns, buttons, etc.
- Show only relevant images specific to the selected product variant.
- Show variants as separate products on collection pages & featured collections.
- Create combined listings by grouping products as variants with unique URLs.
- Display a clean variant image gallery with custom layout, slider, arrows & zoom.
- Generate on-brand product descriptions in bulk with AI
Start NS Color Swatch Variant Images for free
What this partnership means for merchants
Through this partnership, Shopplaza and NestScale will help merchants create more intuitive, conversion-focused storefronts with integrated improvements.
Here’s what merchants can expect:
Better product clarity
By combining Shopplaza’s ecosystem together with NestScale’s way of showing product variants, merchants can make product options clearer and help shoppers decide more quickly.
Stronger conversion foundations
Clear variant images, accurate image updates, and organized product listings help eliminate common issues that may cause shoppers to abandon purchases or return items.
Seamless Shopify compatibility
Both teams focus on making sure their solutions work smoothly with Shopify, so integrations are easy across themes, devices, and different store setups.
Practical guidance, not just features
This partnership also provides shared best practices, educational resources, and actionable insights to help merchants improve product pages and increase conversions.
This collaboration is especially helpful for merchants in fashion, apparel, and lifestyle, where product variants are a key factor in customer purchases.
What’s next
This partnership is just the beginning.
In the months ahead, Shopplaza and NestScale will continue working together on:
- Deeper content collaborations around conversion optimization and product presentation
- Integrated recommendations across the Shopplaza ecosystem
- Practical resources to help merchants scale with more clarity and confidence
We’re looking forward to what’s next and will share more updates soon.
As always, we are here to help you build storefront experiences that support meaningful business growth.
