Selling B2B on Shopify requires a different setup. Unlike retail customers, wholesale buyers scan products quickly, filter heavily, compare SKUs, and place bulk orders. Your Shopify store needs to support that behavior with structured navigation, dense product grids, and strong performance.
Not every Shopify theme is suitable for wholesale. The right B2B Shopify theme should prioritize product discovery, catalog depth, and operational efficiency over visual storytelling.
Below, we’ve curated the best Shopify B2B themes for distributors, manufacturers, and wholesale brands, so you can choose a foundation that truly supports your business model.
| Theme | Price | Key strength | Best for |
|---|---|---|---|
| Warehouse | $320 | Advanced filters with dense product grids for fast browsing across large catalogs | High-SKU distributors and technical wholesale catalogs |
| Canopy | $400 | Marketplace-style layout optimized for high cart volumes | Large wholesale retailers competing with Amazon-style stores |
| Enterprise | $400 | Performance architecture for high-traffic wholesale stores | Fast-scaling B2B stores with high traffic volume |
| Expanse | $400 | Multi-category navigation with layered filtering | Multi-category wholesale distributors |
| Empire | $340 | Built-in product comparison + quick order tools | Electronics and industrial suppliers needing SKU comparison |
| Athens | $300 | Specification-driven layout for technical catalogs | Industrial and hardware wholesalers |
| Xtra | $100 | Budget-friendly hybrid with quick order support | Small-to-mid brands testing B2B alongside retail |
| Vision | $430 | Highly customizable sections with media-rich layouts | Design-focused hybrid wholesale brands |
| Prestige | $400 | Premium product storytelling with gated pricing support | Premium lifestyle and luxury wholesale brands |
| Panorama | $290 | Editorial presentation for curated B2B collections | Boutique wholesalers in fashion, home, or art |
1. Warehouse
Warehouse is built specifically for stores with extensive product catalogs, making it one of the most operationally efficient Shopify B2B themes available. It focuses on dense product grids, powerful filtering, and fast SKU discovery rather than visual storytelling. For merchants prioritizing structured navigation and scalable wholesale browsing, Warehouse delivers a highly practical B2B Shopify template.
Key B2B-friendly features:
- Built for large SKU catalogs
- High-density product grid layout
- Advanced product filtering and sorting
- Mega menu for deep category structures
- Enhanced search functionality
- Quantity pricing support (Shopify Plus)
Limitations for B2B:
- Homepage design still retail-oriented by default
- Bulk order table requires additional customization or apps
Rating: 84% positive
Price: $320
Best for: Distributors, electronics suppliers, hardware wholesalers, high-SKU catalogs.
2. Canopy
Canopy combines large-scale catalog structure with conversion-focused design. Its Amazon-inspired layout supports high cart volumes, extensive inventories, and structured category hierarchies. Among modern Shopify B2B themes, Canopy balances wholesale depth with polished UX, making it ideal for large distributors competing in marketplace-style environments.
Key B2B-friendly features:
- Optimized for large catalogs and bulk browsing
- Advanced product filtering and search
- Mega menu for deep category structures
- Quick order list functionality
- Combined listings support (Shopify Plus)
- Prominent cart and high-volume checkout flow
Limitations for B2B:
- No built-in wholesale or tier pricing
- Higher price point for smaller stores
Rating: 95% positive
Price: $400
Best for: Large wholesale catalogs, distributors with high cart volumes, and B2B stores competing with marketplace-style retailers.
3. Enterprise
Enterprise is designed for speed and scalability, making it ideal for high-traffic B2B environments. Instead of focusing purely on catalog density, it emphasizes performance architecture and conversion efficiency. This makes it one of the strongest Shopify B2B themes for fast-growing wholesale businesses expecting heavy traffic.
Key B2B-friendly features:
- Built for high performance and fast load speed
- Enhanced search and advanced product filtering
- Mega menu for deep category structures
- Combined listings (Shopify Plus)
- Sticky cart and streamlined checkout experience
- Structured product information blocks
Limitations for B2B:
- Wholesale pricing requires B2B apps or Plus
- Retail-style homepage needs adjustment
Rating: 93% positive
Price: $400
Best for: Fast-scaling wholesalers and distributors experiencing high traffic and needing speed stability at scale.
4. Expanse
Wholesale buyers don’t browse like retail customers, they scan, filter, compare, and move quickly. Expanse supports this behavior with powerful multi-category navigation and structured layouts optimized for minimizing friction in large inventory environments.
Key B2B-friendly features:
- Optimized for large inventory stores
- Powerful multi-category filtering and navigation
- Mega menu for complex category hierarchies
- Quick order list functionality
- Combined listings support (Shopify Plus)
- Built-in upsell and cross-sell tools
Limitations for B2B:
- No built-in wholesale or tier pricing
- Retail-oriented promotional sections may need adjustment
Rating: 93% positive
Price: $400
Best for: Large inventory wholesalers, multi-category distributors, and B2B stores that require strong filtering and navigation structure
5. Empire
Built with a marketplace-style layout, Empire works smoothly for large wholesale catalogs. Its grid-heavy structure, advanced filtering system, and deep category navigation make it ideal for distributors managing hundreds or thousands of SKUs. Empire prioritizes product visibility and browsing efficiency, making it a strong Shopify B2B template for stores focused on operational performance rather than storytelling.
Key B2B-friendly features:
- High-density marketplace-style product grid
- Advanced product filtering and sorting
- Quick order list functionality
- Product comparison tools
- Mega menu for deep category structures
- Sticky header for faster navigation
Limitations for B2B:
- No built-in tiered or wholesale pricing
- Bulk ordering beyond quick list requires apps
Rating: 79% positive
Price: $340
Best for: High-SKU distributors, electronics and industrial suppliers and multi-category B2B stores.
6. Athens
Athens caters directly to hardware, tools, and industrial suppliers. Unlike generic multipurpose themes, it is structured around technical catalogs and specification-driven layouts, making it naturally aligned with B2B operations in industrial sectors.
Key B2B-friendly features:
- Optimized for tools and industrial product catalogs
- Advanced filtering and structured category navigation
- Quick order list functionality
- Quantity pricing support (Shopify Plus)
- Multilingual and RTL support for global B2B expansion
Limitations for B2B:
- Design flexibility is more industry-specific
- Bulk ordering logic still requires apps
Rating: 100% positive
Price: $300
Best for: Hardware suppliers, industrial equipment distributors, and tool wholesalers managing complex product catalogs.
7. Xtra
Xtra is a feature-rich theme that works well across multiple industries. While visually retail-oriented, it includes built-in tools like quick order lists, quantity pricing, and upsell blocks that can support hybrid wholesale operations. Among flexible Shopify B2B themes, Xtra works best for businesses that combine B2C and B2B sales within a single storefront rather than operating a pure large-scale distributor model.
Key B2B-friendly features:
- Quick order list functionality
- Quantity pricing support (Shopify Plus)
- Advanced filtering and collection navigation
- Built-in bulk upsell tools
- Mega menu and structured category layout
Limitations for B2B:
- Retail-heavy design by default
- Not ideal for very large, complex catalogs
Rating: 99% positive
Price: $100
Best for: Hybrid B2C/B2B brands and mid-size wholesale stores that prioritize conversion features.
8. Vision
Vision focuses on customization and AI-driven conversion tools. Rather than catalog density, it prioritizes flexible layouts and media-rich presentation. It works best as a modern Shopify B2B template for brands that want design freedom in hybrid wholesale setups.
Key B2B-friendly features:
- 36+ customizable sections for flexible layouts
- Advanced product card variations
- Video support across sections
- Enhanced search and filtering
- Structured product information blocks
Limitations for B2B:
- Not optimized for very large or dense catalogs
- No built-in wholesale or tier pricing logic
Rating: 90% positive
Price: $430
Best for: Design-focused hybrid B2C/B2B brands and mid-size wholesale stores prioritizing customization and conversion
9. Prestige
Crafted for premium, high-end brands, Prestige is a visually refined theme that works well for curated wholesale collections. While not built for large industrial catalogs, it offers a clean and structured layout that supports gated pricing, product detail depth, and brand-focused storytelling. Prestige is best fit for luxury suppliers and wholesalers that prioritize brand perception alongside wholesale functionality.
Key B2B-friendly features:
- Clean, structured product detail layouts
- Quick order list functionality
- Advanced filtering and mega menu
- High-performance and accessibility-focused design
- Quantity pricing support (Shopify Plus)
Limitations for B2B:
- Not optimized for very large or dense SKU catalogs
- No built-in wholesale or tier pricing logic
Rating: 91% positive
Price: $400
Best for: Premium fashion, accessories, beauty, and lifestyle brands running curated B2B or hybrid wholesale stores
10. Panorama
Panorama is a premium editorial-style theme for visually driven brands. While primarily built for fashion, home, and art-focused stores, it can function as a Shopify B2B template for boutique wholesalers and design-led brands. Panorama works best when presentation and brand perception matter as much as catalog depth, making it suitable for curated wholesale collections rather than large industrial inventories.
Key B2B-friendly features:
- Clean editorial layout for premium product presentation
- Structured product pages with detailed information blocks
- Enhanced search and collection navigation
- Lookbooks and visual merchandising tools
- Combined listings support (Shopify Plus)
Limitations for B2B:
- Not optimized for very large or dense catalogs
- No built-in wholesale or tier pricing logic
Rating: 100% positive
Price: $290
Best for: Boutique wholesalers, design-led brands, and curated B2B collections in fashion, home, or art sectors
How to Choose the Right Shopify B2B Theme?
Choosing the right Shopify B2B theme isn’t about looks, it’s about how well it supports wholesale buying behavior. B2B customers browse differently. They filter heavily, compare products, and often purchase in bulk. Your theme should make that process simple and fast.
Before deciding, focus on these key factors:
- Catalog size:
- Large, multi-category inventory → choose strong filtering and dense grids
- Smaller or curated catalogs → more flexibility in layout choice
- Buyer behavior:
- Frequent SKU comparison → prioritize comparison tools and structured grids Repeat bulk orders → look for quick order list support Specification-heavy products → choose structured product detail layouts
- Performance & scalability:
- Expecting high traffic? Choose performance-focused themes
- Running seasonal wholesale campaigns? Speed matters more than animation
- Theme vs. B2B functionality:
- Remember: a theme controls layout and navigation.
- Wholesale logic like tier pricing, company accounts, and volume discounts requires Shopify Plus or B2B apps.
- Brand positioning:
- Industrial distributor → prioritize structure and density
- Premium brand wholesale → prioritize presentation and clarity
- Hybrid B2C/B2B → balance conversion tools with filtering strength
Wrap Up
There’s no single “best” Shopify B2B theme, only the one that fits your catalog size, buyer behavior, and growth goals. Some themes excel at handling dense inventories and layered filtering, while others prioritize brand presentation or hybrid B2C/B2B flexibility.
The key is understanding that a theme shapes the browsing experience, but true wholesale functionality comes from the right B2B setup behind it. When your layout, navigation, and wholesale logic work together, your store becomes easier to browse, easier to reorder from, and easier to scale.
Choose the structure that supports how your buyers actually shop — and build from there.
