MP Instagram Feed vs Covet: Shoppable Instagram and TikTok Galleries Without the Monthly Bill
Covet Instagram Feed & Reviews combines Instagram galleries with photo-review collection, starting at $9.99/month. If what you need is the shoppable gallery, MP Instagram Feed does that job, adds TikTok, and is 100% free.
MP Instagram Feed Is the Better Fit if You Need a Shoppable Feed, Not a Reviews Suite
Choose MP Instagram Feed if you want:
- ✓A free plan with every feature (Covet: no free plan)
- ✓TikTok videos alongside Instagram
- ✓Built for Shopify certified (Covet: not Built for Shopify)
- ✓Unlimited feeds (Covet: 1 to 50 galleries by plan)
- ✓Your own photo and video uploads, free (Covet: from $29.99)
- ✓No Covet branding to remove (Covet: removed from $29.99)
Choose Covet if you need:
- •Photo and video review collection with email requests
- •Star ratings, testimonials and review rich snippets
- •A single app for Instagram galleries and product reviews
- •20+ layout presets and seasonal lookbooks
MP Instagram Feed vs Covet at a Glance
Covet is two products in one: a feed and a reviews app. The table compares the feed side, plus what each costs.
| Feature | MP Instagram Feed | Covet |
|---|---|---|
| App Store rating | ✓ 4.9★ · 239 reviews | 4.8★ · 207 reviews |
| Built for Shopify | ✓ Yes | No |
| Free plan | ✓ Yes, every feature | No · 14-day trial |
| Starting price | ✓ $0 | $9.99/month |
| TikTok videos | ✓ Yes | Not listed |
| Shoppable galleries | ✓ Free, unlimited tags | From $9.99/month |
| Galleries or feeds | ✓ Unlimited | 1 · 5 · 50 by plan |
| Hashtag feeds | ✓ Free | 2 hashtags at $29.99 · 5 at $79.99 |
| Upload your own photos and videos | ✓ Free | From $29.99/month |
| App branding on the gallery | ✓ None | Removed from $29.99/month |
| Layouts | 13 | 20+ presets |
| Photo and video review collection | Not included · shows Judge.me reviews on the feed | Yes · 200 to 2,000 requests by plan |
| Instagram Stories | ✓ Free, real-time sync | Not listed |
| Analytics | ✓ Free · clicks, conversions, revenue | Not listed by plan |
Ratings, plans and features checked on the Shopify App Store listings on 4 November 2026. Listings change often, so check each app before you install.
Why Merchants Choose MP Instagram Feed Over Covet
If you already use a reviews app, most of Covet's price pays for features you have twice.
A Full Shoppable Feed for $0
MP Instagram Feed is 100% free: unlimited feeds, unlimited product tags, Stories, hashtag feeds, your own uploads and analytics, with no trial clock.
Covet has no free plan. Lite is $9.99/month for 1 gallery; manual uploads, hashtags and branding removal start on Growth at $29.99/month.
Why it matters: Most stores already run a reviews app such as Judge.me. Paying again for reviews bundled into a feed app is double spend.
Show Reviews on the Feed With the App You Already Use
MP Instagram Feed shows product ratings and reviews from Judge.me next to tagged products in the feed, so shoppers see social proof and star ratings in one place.
Covet collects its own photo and video reviews. That’s useful if you have no reviews app yet, but it means moving your reviews into Covet.
Why it matters: Keeping reviews in one dedicated app and displaying them in the feed avoids splitting your review data across two tools.
Instagram and TikTok in One Gallery
MP Instagram Feed syncs TikTok videos next to Instagram posts, Reels and Stories, all shoppable.
Covet’s listing covers Instagram @profile and #hashtag content; TikTok isn’t listed.
Why it matters: Short-form video usually goes to both platforms. One gallery means one set of product tags.
Built for Shopify Certified
MP Instagram Feed carries Shopify’s Built for Shopify badge, which means it meets Shopify’s standards for performance, design and integration.
Covet doesn’t currently carry the badge.
Why it matters: Built for Shopify is Shopify's own quality signal for storefront speed and theme compatibility.
Which App Is Better for Your Store?
MP Instagram Feed is the better fit if:
- ✓You already use a reviews app, or don't need one in your feed app
- ✓You want a shoppable feed without a monthly plan
- ✓You post on TikTok as well as Instagram
- ✓You want unlimited feeds and hashtag feeds
- ✓You want a Built for Shopify app
Covet may be the better fit if:
- •You have no reviews app and want reviews and feeds in one tool
- •You want email review requests that collect customer photos and videos
- •You want 20+ layout presets and seasonal lookbooks
- •Your budget covers $29.99 to $79.99 a month
Pricing Comparison
MP Instagram Feed is free. Covet is a paid app with a 14-day trial.
MP Instagram Feed
100% free: one free plan with every feature, on every store.
- ✓Instagram, Reels, Stories, TikTok and UGC
- ✓Unlimited feeds and product tags
- ✓Hashtag feeds and media library uploads
- ✓13 layouts, hourly auto-sync
- ✓Judge.me reviews on the feed
- ✓Revenue analytics
- ✓No branding, 24/6 support
Covet
No free plan; 14-day trial on every plan.
- Lite · $9.99/month
1 gallery, 200 review requests, Instagram sync, 20+ layouts - Growth · $29.99/month
5 galleries, 500 review requests, mentions, 2 hashtags, manual upload, remove branding - Premium · $79.99/month
50 galleries, 2,000 review requests, 5 hashtags
Moving Your Galleries From Covet
Your Instagram content stays on Instagram, so nothing needs exporting. Our team rebuilds your Covet galleries as MP Instagram Feed layouts and re-applies your product tags, free. Keep your reviews in your reviews app.
- ✓Connect the same Instagram account (and TikTok, if you use it)
- ✓Keep Covet live until the new feeds are checked
- ✓We re-tag your products and place each feed for you
-
1
Install MP Instagram Feed (free)
Install from the Shopify App Store and connect your accounts.
-
2
We rebuild your galleries
Email [email protected] with the pages your Covet galleries sit on. The team recreates each one.
-
3
Swap and cancel
Replace each Covet gallery, check mobile, then cancel your Covet plan.
Frequently Asked Questions (FAQs)
Instagram, TikTok and shoppable feeds. 100% free.
Every feature in these comparisons is included on MP Instagram Feed’s free plan: unlimited product tags, 13 layouts, product-page feeds and revenue analytics, on every store.
100% free · Every feature included · Built for Shopify