Instafeed ‑ Instagram Feed by Mintt Studio is the default Instagram feed app on Shopify. It launched in 2016, carries a 4.9★ rating across 2,274 reviews — more than any other app in the category — and holds the Built for Shopify badge. If you searched for Instafeed alternatives, this is almost certainly the app you’re comparing against.
So why do so many merchants look for a replacement?
Three reasons come up again and again. Instafeed is Instagram only — TikTok is sold as a separate Mintt app, which is a problem if half your best content is vertical video. Product tagging doesn’t exist on the free plan: to make a single post shoppable you need the Pro plan at $8/month. And the layout choice is grid or slider — that’s it — while analytics, UGC (tagged posts), and unlimited feeds are all locked behind the $20/month Plus plan.
This guide compares the 10 best Instafeed alternatives for Shopify in 2026. Every rating, review count, plan, and price below was checked live on the Shopify App Store in November 2026. You’ll get two comparison tables — one for pricing, one for the features that actually separate these apps — an honest read on each app, and a 15-minute switching checklist for when you’ve picked one.
📌 Key takeaways before you dive in:
- Best overall Mintt Instafeed alternative: MP Instagram Feed ‑ Instafeed — Instagram and TikTok, unlimited shoppable product tagging, and 13 layouts versus Instafeed's 2. It is now 100% free — one free plan with every feature.
- Only 2 of the 10 alternatives support TikTok — MP Instagram Feed (free) and Socialwidget (from $9.90/month). The Instafeed app itself is Instagram only; Mintt sells TikTok as a separate app.
- Best fully free shoppable feed: MP Instagram Feed — unlimited product tagging, product-page feeds, analytics and TikTok, all free. Square: Instagram Feed Gallery is the runner-up — also free, but Instagram only.
- Cheapest paid alternatives, if you want something else: Omega InstaFeed and Zegsu Instafeed at $5.99/month, and RPTR Instagram Feed Connect at $7.99/month for shoppable tags.
- Most layouts: GSC Instagram Feed (40+) and Covet (20+ presets), then MP Instagram Feed (13). Instafeed gives you grid or slider.
- Nine of the ten alternatives carry the Built for Shopify badge — and so does Instafeed. Covet is the exception. In this category the badge rarely separates anyone; features and pricing do.
Instafeed alternatives: quick comparison
| App Name | Vendor | Pricing (monthly) | Rating | Action |
|---|---|---|---|---|
| 1. MP Instagram Feed ‑ Instafeed | Shopplaza | ▪ Free plan: Yes ▪ 100% free — every feature |
4.9 ⭐ (239) | Get App |
| 2. Socialwidget ‑ Instagram Feed | OneCommerce | ▪ Free plan: Yes ▪ $9.90 ▪ $19.90 ▪ $49.90 |
4.9 ⭐ (626) | Get App |
| 3. Flox Instagram Feed Instafeed | Adevole | ▪ Free plan: Limited (1,000 visits) ▪ $8 ▪ $20 |
4.9 ⭐ (393) | Get App |
| 4. Omega InstaFeed Instagram Feed | Omega | ▪ Free plan: Yes (watermark) ▪ $5.99 ▪ $11.99 |
4.8 ⭐ (79) | Get App |
| 5. Essential Grid Gallery & Video | ShopiDevs | ▪ Free plan: Limited (no Instagram) ▪ $5.99 ▪ $12.99 ▪ $29.99 |
4.9 ⭐ (217) | Get App |
| 6. GSC Instagram Feed, Instafeed | Getsitecontrol | ▪ Free plan: Yes (1 widget) ▪ $9 ▪ $29 |
4.9 ⭐ (314) | Get App |
| 7. RPTR Instagram Feed Connect | Raptor Media | ▪ Free plan: Yes (watermark) ▪ $3.99 ▪ $7.99 |
5.0 ⭐ (173) | Get App |
| 8. Square: Instagram Feed Gallery | Square Apps | ▪ Free plan: Yes ▪ Free — the only plan |
5.0 ⭐ (64) | Get App |
| 9. Zegsu Instafeed Instagram Feed | Zegsu Software | ▪ Free plan: No (3-day trial) ▪ $5.99 ▪ $29.99/year |
4.9 ⭐ (141) | Get App |
| 10. Covet Instagram Feed & Reviews | Space Squirrel Ltd. | ▪ Free plan: No (14-day trial) ▪ $9.99 ▪ $29.99 ▪ $79.99 |
4.8 ⭐ (207) | Get App |
| Baseline: Instafeed ‑ Instagram Feed | Mintt Studio | ▪ Free plan: Yes ▪ $8 ▪ $20 |
4.9 ⭐ (2,274) | View Listing |
Ratings, review counts, and pricing verified live on the Shopify App Store on 4 November 2026. App Store data changes often — check each listing before you install.
Feature comparison: what actually separates these Instafeed alternatives
Pricing tables hide the thing that matters most — which plan a feature lives on. An app that “supports shoppable feeds” at $19.90 is a very different product from one that supports them for free. Here’s the same 10 apps compared on the six features merchants actually switch for.
| App | Instagram + TikTok | Shoppable product tagging from | Layouts | Feeds on product pages | Analytics | Free plan |
|---|---|---|---|---|---|---|
| MP Instagram Feed | Both — free | Free (unlimited tags) | 13 | Yes, free | Advanced, free | Yes, no watermark |
| Socialwidget | Both — TikTok from $9.90 | $9.90 (2 tags/item) | 1 template free, all from $9.90 | Yes | Not listed by plan | Yes — 1 widget, 1,000 visitors |
| Flox Instagram Feed (Adevole) | Instagram only | $8 (posts and Stories) | Grid, carousel, collage, spotlight and more | Not specified | Feed and link-in-bio insights at $8 | Preview only — 1,000 visits |
| Omega InstaFeed | Instagram only | $5.99 | 4 (grid, carousel, highlight, collage) | Yes, from $5.99 | CTR / ATC / CVR at $11.99 | Yes — 1 feed, Omega watermark |
| Essential Grid Gallery & Video | Instagram (from $5.99), no TikTok | Hotspot tags free; Instagram feed from $5.99 | 4 templates free, 40 at $12.99 | Not specified | From $5.99; clicks, cart and orders at $12.99 | Yes — 1 gallery, 12 images, no Instagram |
| GSC Instagram Feed | Instagram only | Free (5 shoppable posts per widget); unlimited at $29 | 40+ | Not specified | Orders and revenue attribution, free | Yes — 1 widget |
| RPTR Instagram Feed Connect | Instagram only | $7.99 | Grid free, slider from $3.99 | Not specified | No | Yes — 5 images, watermark |
| Square: Instagram Feed Gallery | Instagram only | Free | 3 (grid, slider, carousel) | Not specified | No | Yes — free forever |
| Instafeed: For Instagram Feed (Zegsu) | Instagram only | $5.99 (only plan) | Grid + slider | Not specified | No | No — 3-day trial |
| Covet Instagram Feed & Reviews | Instagram only | $9.99 | 20+ presets | Yes | Not listed by plan | No — 14-day trial |
| Instafeed by Mintt Studio | Instagram only | $8 (auto-tag at $20) | 2 (grid, slider) | Yes ($20 Plus) | $20 Plus only | Yes, no watermark |
Per-plan feature availability taken from each app's public Shopify App Store pricing section on 4 November 2026. "Not specified" means the listing doesn't state it either way.
Read the table by column and the pattern is obvious. TikTok is the rarest feature in the category — only two of ten apps have it, and only one of those includes it on a free plan. Shoppable tagging is where the money is: MP Instagram Feed and Square give it away with no cap, GSC gives you 5 shoppable posts per widget for free, and the rest charge $5.99–$9.99 for it. And layouts are wildly uneven — 40+ display styles at GSC, 20+ at Covet, and two (grid or slider) at Instafeed by Mintt Studio. Only a handful of apps give you wide layout choice and unlimited shoppable tagging without a subscription.
Why merchants look for Mintt Instafeed alternatives
Instafeed isn’t a weak app. It has the deepest review history in the category by a factor of three, it’s Built for Shopify, and — unlike a lot of “free” feed apps — its free plan carries no watermark and no view limit. If you just need an Instagram grid on the homepage and nothing more, staying put is a perfectly rational choice.
But there are four recurring reasons merchants start shopping around.
1. No TikTok in the same app. Instafeed is Instagram-only across all three plans. Mintt sells TikTok as a separate app, Mintt TikTok Feed, where product tagging sits on its $15/month Plus plan. If your team is producing TikToks and Reels from the same shoot, you end up either running and paying for a second app or leaving that content off your storefront entirely. For brands whose short-form video lives on TikTok first, this is the single biggest reason to switch — and it’s not something a higher plan fixes.
2. Shoppable tagging starts at $8/month. The free plan displays posts; it can’t make them shoppable. Product and collection tagging, “shop now” and add-to-cart buttons all begin on the Pro plan, and auto-tagging only arrives on the $20 Plus plan. Several alternatives below include manual tagging on their free tier.
3. Grid or slider — that’s the whole layout menu. Instafeed’s own listing describes “fully responsive grid or slider layout”. That’s clean and fast, but it also means every Instafeed storefront looks broadly the same. If you want a stories bar, a masonry wall, a collage, a highlight strip, or a coverflow carousel, you’re looking at a different app.
4. The useful extras cluster on the $20 plan. Performance analytics, UGC (Instagram tagged posts), custom media uploads, hide/pin/reorder, hashtag filtering, and unlimited feeds are all Plus-plan features. The Pro plan caps you at 3 feeds. So the moment you want to know whether the feed is earning anything, you’re at $20/month — roughly 4× what a comparable plan costs elsewhere.
One thing that is not a reason to leave: branding. Some competitor comparisons claim Instafeed watermarks its free plan. It doesn’t — “no branding or watermarks” is listed on the free Starter plan. Two apps on this list do watermark their free tier (Omega and RPTR), so check that before you assume free means clean.
Wait — which app is actually “Instafeed”?
This is worth 30 seconds, because it’s the single most common mix-up when merchants compare Instafeed alternatives. At least four live App Store listings use the Instafeed name:
- Instafeed ‑ Instagram Feed by Mintt Studio — the original, 2,274 reviews. This is the app this guide benchmarks against.
- Flox Instagram Feed Instafeed by Adevole — a separate app with link-in-bio pages and AI product photos, from $8/month.
- Zegsu Instafeed Instagram Feed by Zegsu Software Solutions — a $5.99/month single-plan app.
- Omega InstaFeed Instagram Feed by Omega — a 2025 launch with a watermarked free tier.
- MP Instagram Feed ‑ Instafeed by Shopplaza — our app, listed with “Instafeed” in the name for the same search reason.
Reviews, ratings, and pricing are not transferable between them. Before you install anything from a comparison article — this one included — check the developer name on the listing, not just the app name.
10 best Instafeed alternatives for Shopify in 2026
1. MP Instagram Feed ‑ Instafeed by Shopplaza
- Rating: 4.9/5 / Total reviews: 239 / Built for Shopify: Yes
- Best for: Merchants who want Instagram and TikTok, shoppable, on a free plan.
MP Instagram Feed is the closest like-for-like replacement for Instafeed, and it removes Instafeed’s two hardest limits at once: TikTok videos sync alongside Instagram, and unlimited product tagging is included — no $8 upgrade to make a post shoppable.
It is also 100% free, and the free plan is the whole app — including the analytics, UGC, product-page feeds and custom media uploads that Instafeed reserves for its $20 Plus plan. Everything in the feature list below is on it.
Where it pulls ahead on day-to-day work: 13 layouts versus Instafeed’s 2 — grid, slider, masonry, collage, stories bar, highlight, product bar, shop cards and more — plus auto-translate for the feed in 20+ languages. You can see every layout running on your own storefront in the live layout demo without installing anything.
The honest caveats: at 239 reviews it has a much shorter track record than Instafeed’s 2,274, and it launched in March 2024 rather than 2016. It holds the same 4.9★ rating and the same Built for Shopify badge, but it’s a younger app. Instafeed also has three things MP Instagram Feed doesn’t: auto-tagging of products and shoppable videos in the Shop app (both on the $20 Plus plan), and feeds embedded in marketing emails (from the $8 Pro plan). If those matter more to you than TikTok and free tagging, Instafeed Plus is the better fit. For the full head-to-head, see MP Instagram Feed vs Instafeed.
Key features
- Instagram and TikTok in one feed
- Unlimited shoppable product tagging
- 13 customizable layouts — grid, slider, masonry, collage, stories bar, highlight, product bar, shop cards and more
- Reels, Stories, photo posts and UGC support
- Upload your own photos and videos to a Media library and mix them into any feed
- Hourly auto-sync for posts and Reels; real-time Stories sync
- Product reviews and prices displayed inside the feed
- Relevant posts shown automatically on product and collection pages
- Filter content by media type, creator, or hashtag
- Auto-translate feed content, 20+ languages
- Size chart link inside the add-to-cart window, with MP Size Chart & Size Guide (free on both apps)
- Performance analytics — clicks, engagement, conversions, revenue per post
- No watermark and no “powered by” badge
- 24/6 support
How it compares to Instafeed by Mintt Studio
| Instafeed (Mintt Studio) | MP Instagram Feed | |
|---|---|---|
| TikTok support | No (separate Mintt app) | Yes |
| Shoppable product tagging | From $8/mo | Free, unlimited |
| Layouts | 2 (grid, slider) | 13 |
| Analytics | $20/mo Plus only | Free |
| UGC / tagged posts | $20/mo Plus | Free |
| Stories | From $8/mo | Free |
| Product-page feeds | $20/mo Plus | Free |
| Upload your own photos & videos | $20/mo Plus | Free |
| Auto-tag products | $20/mo Plus | Not available |
| Feeds in marketing emails | From $8/mo | Not available |
| Cost for the full feature set | $20/mo | $0 |
| Rating | 4.9★ (2,274) | 4.9★ (239) |
Pricing
100% free. One free plan with every feature, on every store. Your Shopify invoice stays exactly as it is.
2. Socialwidget ‑ Instagram Feed by OneCommerce
- Rating: 4.9/5 / Total reviews: 626 / Built for Shopify: Yes
- Best for: Established stores that need TikTok and can justify $9.90+/month.
Socialwidget is the most-reviewed alternative on this list and the only other app here that pulls TikTok content. It’s been on the App Store since 2020 and is built around widgets — each widget is a gallery you place somewhere on the store, with its own source, template, and tagging rules.
The free Starter plan is display-only: Instagram sync every 24 hours, 1 widget, 1 template, no watermark, and a 1,000-visitor cap. TikTok, video autoplay, all templates, and product tagging (2 tags per item) start at $9.90 with unlimited visitors. Professional at $19.90 adds checkout and add-to-cart buttons plus 3 widgets and 6-hour sync; Advanced at $49.90 unlocks hashtag and business-account discovery, 5 widgets, and 2-hour sync.
Two things to weigh against Instafeed: the visitor cap makes the free plan a trial rather than a plan, and tags are metered per item (2 on Standard, 5 on Advanced) rather than unlimited. If TikTok is the reason you’re switching and budget isn’t tight, it’s the most proven option after MP Instagram Feed. If you’re also weighing standalone TikTok tooling, our roundup of the best TikTok apps for Shopify covers that side.
Key features
- Instagram and TikTok feeds in one app (TikTok from $9.90)
- Shoppable tagging with metered tags per item, plus checkout/add-to-cart buttons at $19.90
- Multiple responsive templates and gallery layouts
- Sort and pull posts from hashtags and public accounts (Advanced)
- Auto-sync from 24 hours down to 2 hours by plan
- No watermark on the free plan
- Custom CSS and styling controls
Pricing
- Starter: Free — 1 widget, 1 template, 24-hour sync, 1,000 visitors
- Standard: $9.90/month — TikTok, all templates, 2 widgets, 2 tags/item, unlimited visitors
- Professional: $19.90/month — checkout button, 3 widgets, 3 tags/item, 6-hour sync
- Advanced: $49.90/month — hashtag discovery, 5 widgets, 5 tags/item, 2-hour sync
3. Flox Instagram Feed Instafeed by Adevole
- Rating: 4.9/5 / Total reviews: 393 / Built for Shopify: Yes
- Best for: Brands that sell from Instagram Stories and want a shoppable link-in-bio page.
Despite the “Instafeed” in its name, this is a completely different app from Mintt Studio’s — different developer, different pricing, different feature set. It has been live since 2019, and it has the second-largest review base among the alternatives here.
Its angle is Instagram as a sales channel, not just a gallery. Alongside the feed, the Sell plan at $8/month gives you a shoppable link-in-bio page with click tracking, product tags on posts and Stories, Highlights, custom CSS and unlimited storefront visits. The Growth plan at $20/month adds AI product photos and captions (100 AI credits a month) and priority support. Layouts cover grid, carousel, collage, spotlight and more.
The catch is the free tier. The Free Preview stops at 1,000 storefront visits, so it works as a trial rather than a plan. There’s also no TikTok. Flox has more 1★ and 2★ reviews than most apps on this list, so read the recent ones before you install.
Key features
- Posts, Stories and Highlights that update automatically
- Product tags on posts and Stories
- Shoppable link-in-bio page with click tracking
- Grid, carousel, collage, spotlight and more, styled without code
- AI product photos and captions (Growth plan)
- Feed and link-in-bio insights
- Custom CSS
Pricing
- Free Preview: $0 — up to 1,000 storefront visits, 10 AI image credits
- Sell: $8/month or $72/year — unlimited visits, shoppable posts and Stories, link-in-bio, custom CSS
- Growth: $20/month or $180/year — 100 AI credits, AI product photos, priority support
4. Omega InstaFeed Instagram Feed by Omega
- Rating: 4.8/5 / Total reviews: 79 / Built for Shopify: Yes
- Best for: Merchants who want conversion analytics without Instafeed’s $20 plan.
Omega InstaFeed launched in May 2025 and is the cheapest route on this list to feed analytics that actually report money. Its Plus plan at $11.99 tracks click-through rate, add-to-cart, and conversion rate per feed — the same class of reporting Instafeed reserves for its $20 tier, for $8 less.
Growth at $5.99 is the practical starting point: 6 published feeds, product tagging, display on home, product and collection pages, no watermark, and 24/7 live chat. Plus adds unlimited feeds, hourly auto-sync, an AI-powered preset template, and priority support. Layouts cover grid, carousel, highlight, and collage.
The trade-offs are real, though. The free plan publishes 1 feed with an Omega watermark — worse than Instafeed’s free tier — there’s no TikTok support, and with 79 reviews since May 2025 the track record is short. The 4.8★ rating is solid but built on a small base.
Key features
- CTR, add-to-cart, and conversion analytics per feed ($11.99 plan)
- Product tagging and shoppable media from $5.99
- Feeds on home, product and collection pages (from $5.99)
- 4 layout styles — grid, carousel, highlight, collage
- Hourly auto-sync on the top plan
- AI-powered preset template
- Feed translation, even on the free plan
- Priority support on Plus
- 24/7 chat support from the $5.99 plan
Pricing
- Free: $0 — 1 published feed, posts and Reels, Omega watermark
- Growth: $5.99/month — 6 feeds, UGC import, product tagging, no watermark, 24/7 chat
- Plus: $11.99/month — unlimited feeds, hourly sync, advanced analytics, AI preset template, priority support
5. Essential Grid Gallery & Video by ShopiDevs
- Rating: 4.9/5 / Total reviews: 217 / Built for Shopify: Yes
- Best for: Stores that want one app for Instagram, YouTube and product lookbook galleries.
Essential Grid isn’t an Instagram feed app first. It’s a gallery builder that also handles Instagram, and that’s the reason to pick it. If your storefront needs lookbooks with hotspot tags, YouTube or Vimeo videos, Shopify-hosted video and an Instagram Reels gallery, one app can build all of them instead of three.
The Basic plan at $5.99/month unlocks the Instagram feed, a shoppable video gallery (YouTube Shorts, UGC, Instagram Reels or Shopify uploads), unlimited hotspots, analytics and 5 galleries. Standard at $12.99 raises you to 15 galleries and 40 templates, and adds click, cart and order analytics. Business at $29.99 makes everything unlimited and adds priority support.
Two limits to know. The free plan doesn’t include Instagram at all: it’s 1 image gallery with 12 images and 4 templates, so you’ll be on a paid plan from day one. And there’s no TikTok support.
Key features
- 80+ gallery templates, from grids and albums to lookbooks
- Shoppable video gallery: YouTube Shorts, UGC, Instagram Reels or Shopify-hosted video
- Lookbook hotspots that tag products on any image
- Instagram feed and Reels embeds (paid plans)
- Click, add-to-cart and order analytics (Standard)
- Works with page builders including EComposer, GemPages and PageFly
Pricing
- Free: $0 — 1 gallery, 4 templates, up to 12 images, no Instagram source
- Basic: $5.99/month — 5 galleries, 15 templates, Instagram feed, shoppable video, analytics
- Standard: $12.99/month — 15 galleries, 40 templates, clicks, cart and order analytics
- Business: $29.99/month — unlimited galleries and templates, priority support
6. GSC Instagram Feed, Instafeed by Getsitecontrol
- Rating: 4.9/5 / Total reviews: 314 / Built for Shopify: Yes
- Best for: Design-led stores that want layout variety on a single, well-placed feed.
If your complaint about Instafeed is that every feed looks the same, GSC is the strongest fix. The free plan includes 40+ layouts — arc carousels, editorial grids, side and scattered collages, continuous-scroll flows and more — plus a sticky video popup. Nothing else in this category comes close on visual variety.
GSC is also no longer display-only. Product and collection tagging is on the free plan, along with orders and revenue attribution. It’s metered, though: the free plan gives you 1 active widget with 5 shoppable posts. Grow at $9/month raises that to 3 widgets and 20 shoppable posts each and adds AI product recommendations. Unlimited at $29/month removes both caps.
That metering is the trade-off. For one curated homepage strip, the free plan is generous. If you want shoppable feeds on product pages, collections and campaign pages, you’ll hit the caps quickly and land on the $29 plan. There’s no TikTok.
Key features
- 40+ layouts, including arc carousels, editorial grids and collages
- Product and collection tagging, with 5 shoppable posts per widget on the free plan
- Orders and revenue attribution on every plan
- Sticky video popup
- Product recommendations (AI recommendations from $9)
- Reels, posts and UGC in one widget
Pricing
- Free: $0 — 1 active widget, 5 shoppable posts per widget, 40+ layouts, revenue attribution
- Grow: $9/month — 3 widgets, 20 shoppable posts per widget, AI product recommendations, live chat
- Unlimited: $29/month — unlimited widgets and shoppable posts
7. RPTR Instagram Feed Connect by Raptor Media
- Rating: 5.0/5 / Total reviews: 173 / Built for Shopify: Yes
- Best for: The cheapest paid path to a shoppable Instagram feed.
RPTR (formerly Instagram Feed & Slider Pro) has been on the App Store since 2019 and does one job cleanly at a low price. Its Professional plan at $7.99 delivers shoppable Instagram with product tagging and customizable tag colours and text — a dollar less than Instafeed’s Pro plan, with the same core outcome.
Below that, Basic at $3.99 removes the watermark and unlocks slider layouts and unlimited images. The free plan is deliberately thin: Instagram login, grid layout, up to 5 images, text and colour customization, live likes and comments counts — and an RPTR watermark. Setup is genuinely one-click, with no coding, and the feed auto-refreshes in real time.
What you don’t get: TikTok, analytics, UGC workflows, or layouts beyond grid and slider. It’s a straight swap for Instafeed’s shoppable tier, priced a little lower, with a slightly thinner free plan.
Key features
- Shoppable Instagram with product tagging at $7.99
- Customizable tag colours and text
- Grid layouts free; slider layouts from $3.99
- Real-time auto-refreshing feed
- Live likes and comments counts
- One-click setup, no coding required
- Responsive on mobile and desktop
Pricing
- Free: $0 — grid layout, up to 5 images, RPTR watermark
- Basic: $3.99/month — slider layouts, unlimited images, no watermark
- Professional: $7.99/month — shoppable Instagram, product tagging, tag styling
8. Square: Instagram Feed Gallery by Square Apps
- Rating: 5.0/5 / Total reviews: 64 / Built for Shopify: Yes
- Best for: Merchants who want a free shoppable feed with manual post approval.
Square launched in June 2025 and takes a simple position — free, shoppable, no upsell — with one feature the others skip: manual post approval. You choose whether the gallery shows your Instagram in real time or only the posts you’ve approved, which matters if your account mixes brand content with things you’d rather not merchandise.
Setup connects through either Instagram or a Facebook account, layouts cover grid, slider, and carousel, and you can adjust spacing, colours, and element visibility. It’s localized into 15 languages including Arabic, Japanese, Romanian, and both Chinese scripts — unusually broad for a free app.
With 64 reviews since mid-2025 it’s the newest and smallest app here, and there’s no TikTok, no analytics, and no hashtag sourcing. But at $0 for a shoppable, approval-gated gallery, it’s a legitimate replacement for Instafeed’s free plan with tagging added on top.
Key features
- Free plan with shoppable product tags
- Manual post approval, or live real-time display
- Grid, slider, and carousel layouts
- Adjustable layout, spacing, colours, and element visibility
- Connect via Instagram or Facebook account
- 15 languages
- Responsive on mobile and desktop
Pricing
- Free: $0 — the only plan
9. Zegsu Instafeed Instagram Feed by Zegsu Software Solutions
- Rating: 4.9/5 / Total reviews: 141 / Built for Shopify: Yes
- Best for: Stores that want one flat price and a very cheap annual plan.
Zegsu’s Instafeed — again, a different app from Mintt Studio’s despite the name — has the simplest pricing on this list: $5.99/month, or $29.99 for a full year. That annual figure works out to about $2.50/month, the lowest cost of any shoppable feed here, and there’s a 3-day free trial.
Everything is in the one plan: Instagram and Facebook authentication, grid and slider layouts, Reels, IGTV, photos and videos, product tagging for shoppable feeds, autoplay, the ability to hide individual posts, separate desktop and mobile customization, and 24/7 live chat support.
The obvious downside is that there’s no free plan — a 3-day trial is the shortest evaluation window in the category, and short trials tend to end before you’ve finished styling the feed. There’s also no TikTok and no analytics. If you know exactly what you want and you’ll commit annually, it’s the cheapest way to get it.
Key features
- One plan, $5.99/month or $29.99/year (about 60% off)
- Product tagging for shoppable feeds
- Reels, IGTV, photos, and videos
- Grid and slider layouts with separate desktop and mobile settings
- Hide or select specific posts from your feed
- Instagram and Facebook authentication
- Video autoplay
- 24/7 live chat support
Pricing
- Monthly: $5.99/month — full feature set, 3-day free trial
- Yearly: $29.99/year — the same features, billed annually
10. Covet Instagram Feed & Reviews by Space Squirrel Ltd.
- Rating: 4.8/5 / Total reviews: 207 / Built for Shopify: No
- Best for: Brands running a real UGC programme who want feeds and photo reviews in one app.
Covet is the most expensive app here and the only one that isn’t really competing on feeds alone. It combines Instagram galleries with photo and video review collection — email review requests, customer photo uploads, approval workflows, and rewards — so the same app that displays your Instagram also generates the UGC that fills it.
Feature depth matches the price: 20+ layout presets, @profile and #hashtag sourcing, Instagram mentions sync, shoppable galleries with product tagging, seasonal lookbooks, product galleries for lifestyle imagery, analytics, and Shopify Flow integration. Lite is $9.99 (1 gallery, 200 review requests), Growth $29.99 (5 galleries, 2 hashtags, remove branding), Premium $79.99 (50 galleries, 5 hashtags).
Two caveats: there’s no free plan, only a 14-day trial, and connecting requires a Facebook Business page. It’s also the only app on this list without the Built for Shopify badge, though its 4.8★ across 207 reviews is solid. If you only need a feed, this is far more app than you need — but if you’re trying to replace an Instagram feed app and a reviews app, the maths can work. For a broader view of that overlap, see our roundup of the best social proof apps for Shopify.
Key features
- Instagram feeds plus photo and video review collection in one app
- 20+ layout presets — carousel, grid, masonry, collage, lightbox, portfolio, slider
- @profile, #hashtag, and Instagram mentions sourcing
- Shoppable galleries with product tagging
- Seasonal lookbooks and lifestyle product galleries
- Email review request campaigns with approval and rewards
- Analytics and Shopify Flow integration
- Custom styling and CSS
Pricing
- Lite: $9.99/month — 1 gallery, 200 review requests, 20+ layout presets
- Growth: $29.99/month — 5 galleries, 500 review requests, 2 hashtags, remove branding
- Premium: $79.99/month — 50 galleries, 2,000 review requests, 5 hashtags
Setup time, mobile, support, and switching help
Feature tables don’t capture the things you notice in week one. Here’s how the ten differ on the practical side.
Setup time. Every app on this list installs as an OS 2.0 app block — no theme code, no snippets. Realistically you’re looking at 10–20 minutes for any of them: connect the account, wait for the first sync, drop the block into a section, style it. The apps that take longer are the ones doing more: Covet needs a Facebook Business page connection before it will sync, and Socialwidget’s widget model means configuring each gallery separately. The fastest are the single-purpose free apps — RPTR advertises one-click setup, and Square connects through Instagram or Facebook in a couple of clicks.
Mobile responsiveness. All ten claim responsive rendering, and nine of the ten carry the Built for Shopify badge (Covet is the exception) — which is unusual for a category, and means each of those has passed Shopify’s bar on performance, design, and integration. Where they differ is control: MP Instagram Feed and Zegsu’s Instafeed let you set different display rules for desktop and mobile, so you can show a 4-column grid on desktop and a swipeable slider on phones. GSC has the most layout options but one reviewer describes the widget as heavy — worth a page-speed test on mobile before you commit.
Support. This is where free plans usually get quietly downgraded — but not everywhere. MP Instagram Feed staffs live support 24/6 for every merchant, which is why its reviews repeatedly mention merchants getting hands-on CSS and layout fixes within minutes — and since the app is 100% free, every merchant sits in the same queue. Omega and Zegsu both advertise 24/7 live chat from their entry paid plans, and GSC adds live chat from $9. Flox reserves priority support for its $20 plan and Omega for $11.99. Instafeed by Mintt Studio doesn’t publish support hours on its listing at all.
Switching help. This is the gap most listicles skip. Migrating a feed app isn’t like migrating a catalogue — there’s no export file, because the content lives in Instagram, not in the app. What you actually rebuild is the configuration: which accounts are connected, which posts are hidden or pinned, which products are tagged on which posts, and where each feed sits in the theme. On a store with a few hundred tagged posts, that’s the real cost of switching. MP Instagram Feed is the one app here where our team will do that rebuild for you free of charge — you install the app, connect the account, and tell support what your Instafeed setup looked like.
How to switch from Instafeed in about 15 minutes
Switching feed apps is much easier than switching most Shopify apps, and it’s worth saying so plainly: your content lives on Instagram, not inside Instafeed. There’s no export file, no data to migrate, and nothing to lose when you uninstall. Install the new app, connect the same account, let it sync, place the block in your theme — that’s the whole job.
Only two things carry over badly, so handle them first.
- Screenshot your product tags before you uninstall. Which products are tagged on which posts is the one setting that doesn’t come back automatically — you’ll re-apply it in the new app. Layout, colours, and placements are quick to redo; tagging on a few hundred posts isn’t. (If you hit Instagram permission errors while re-tagging, our guide to fixing Shopify Instagram product tagging errors covers the usual causes.)
- Write down every placement. Homepage section, product pages, footer, landing pages. The feed on the homepage is the one you’ll remember; the one in the footer of a campaign page is the one that quietly breaks.
- Install, connect, and place the new block — with Instafeed still installed. Two apps can coexist for an afternoon. Add the new app’s block, style it, preview it, then remove the old block from that section. Do it page by page and check mobile each time; feed layouts break on phones far more often than on desktop. For a refresher on clean placement, see how to add an Instagram feed to a Shopify website.
- Uninstall Instafeed and check for leftovers. Search your theme for orphaned sections or app-block references, especially if a developer ever hard-coded an embed. Then watch feed clicks and add-to-carts for a couple of weeks — that’s the fastest read on whether the switch was worth it.
Or hand it over. If you’re switching to MP Instagram Feed ‑ Instafeed, you don’t have to do any of it yourself. Install the app, connect your account, and our technical team will build the layout, re-apply your product tags, and place the feed on every page it needs to appear on — free of charge. Email [email protected] and tell them you’re coming from Instafeed.
How to choose the right Instafeed alternative for your store
Pick by the reason you’re leaving Instafeed — it’s the fastest filter.
If you need TikTok: MP Instagram Feed (free) or Socialwidget (from $9.90/month). Those are the only two options in this comparison. No Instafeed plan adds TikTok; Mintt sells it as a separate app.
If tagging behind the $8 plan is the problem: MP Instagram Feed (free, unlimited tags), Square (free), or GSC (free for 5 shoppable posts per widget). All three make posts shoppable without a subscription.
If you want the lowest possible bill: MP Instagram Feed and Square are $0 with no upgrade path, and GSC’s free plan covers a single feed. Zegsu’s Instafeed at $29.99/year is the cheapest paid option if you’ll commit annually.
If you want to know whether the feed earns anything: MP Instagram Feed (advanced analytics, free), Omega (CTR/ATC/CVR at $11.99), or Covet (from $9.99). Instafeed puts this on its $20 plan.
If you want more design options: GSC (40+ layouts, 5 shoppable posts free), Covet (20+ presets, paid), or MP Instagram Feed (13 layouts with shoppable tagging on all of them).
If your feed is really a UGC programme: Covet — it collects photo reviews and manages the content pipeline, not just the display. Flox is the alternative if you want AI product photos and a shoppable link-in-bio page.
If you’re on a large catalogue: prioritize automatic product-page feeds so you’re not tagging manually forever — MP Instagram Feed (free), Instafeed’s Plus plan with auto-tagging ($20/month), or Socialwidget. Manual tagging across thousands of products is where feed migrations stall.
Want the whole category rather than just Instafeed replacements? See our roundup of the 10 best Instagram feed apps for Shopify.
Leaving Instafeed? Get TikTok and shoppable tagging on a free plan.
MP Instagram Feed ‑ Instafeed is 100% free: Instagram, TikTok, 13 layouts, and unlimited product tagging on every store.
- Instagram and TikTok in one app — Instafeed needs a second Mintt app for TikTok
- Unlimited shoppable product tagging, free instead of $8/month
- 13 layouts versus grid-or-slider, and no watermark
- Performance analytics and product-page feeds free, instead of Instafeed's $20/month Plus plan
- Free switching help — our team rebuilds your layout and re-applies your product tags
- 4.9★, Built for Shopify, 24/6 support — all on the free plan
Frequently asked questions about Instafeed alternatives
1. What is the best alternative to Mintt Instafeed?
For most stores, MP Instagram Feed ‑ Instafeed by Shopplaza is the best overall alternative. It matches Instafeed’s core job — displaying Instagram posts, Reels, and Stories in a themed, responsive gallery — then removes its three hardest limits: it adds TikTok, includes unlimited shoppable product tagging (Instafeed charges $8/month), and offers 13 layouts against Instafeed’s grid-or-slider. It is also 100% free — the whole feature set, including the analytics and product-page feeds Instafeed puts on its $20 plan — and it is rated 4.9★ with the Built for Shopify badge. Square: Instagram Feed Gallery is the other no-cost option, though it is Instagram-only.
2. Is there a free Instafeed alternative?
Yes — several. Square: Instagram Feed Gallery is completely free with no paid tier, and GSC Instagram Feed has a free plan with 1 widget and 5 shoppable posts. MP Instagram Feed is 100% free and its free plan is the full app: Instagram, TikTok, Reels, Stories, UGC, unlimited shoppable product tags, all 13 layouts, product-page feeds and revenue analytics, on a clean unbranded feed. Socialwidget and Omega InstaFeed offer free plans too, but with limits worth knowing: Socialwidget caps you at 1,000 visitors, and Omega stamps a watermark on its single free feed. The two apps with no free plan at all are Zegsu’s Instafeed (3-day trial) and Covet (14-day trial).
3. Which Instafeed alternative supports TikTok?
Only two of the ten: MP Instagram Feed, where TikTok videos sync alongside Instagram content at no cost, and Socialwidget, where TikTok begins on the $9.90/month Standard plan. Instafeed by Mintt Studio is Instagram-only across all three of its plans, so this isn’t something a higher Instafeed tier solves. If you’re running short-form video on both platforms, TikTok support is the clearest single reason to switch apps rather than upgrade.
4. Which Instafeed alternative offers more layouts?
Instafeed offers two — a responsive grid and a slider. GSC Instagram Feed has the most at 40+ layouts (arc carousels, editorial grids, collages, continuous-scroll flows and more), with shoppable tagging capped at 5 posts per widget on its free plan. Covet also offers 20+ layout presets, from $9.99/month. If you want both variety and shopping features, MP Instagram Feed is the practical middle: 13 layouts — grid, slider, masonry, collage, stories bar, highlight, product bar, shop cards and more — with unlimited product tagging available on every one of them, free.
5. Is Instafeed by Mintt Studio the same as the other “Instafeed” apps?
No. At least four different Shopify apps use the Instafeed name, from four different developers: Mintt Studio’s original Instafeed ‑ Instagram Feed, Adevole’s Flox Instagram Feed Instafeed, Zegsu’s Zegsu Instafeed Instagram Feed, and Omega’s Omega InstaFeed Instagram Feed — plus MP Instagram Feed ‑ Instafeed by Shopplaza. Their ratings, pricing, and features are entirely separate. Always check the developer name on the listing before installing.
6. Will I lose my Instagram feed if I uninstall Instafeed?
No. Your posts live on Instagram, not inside the app — reconnecting the same account in a new app pulls the same content back. What doesn’t transfer is your configuration: product tags, hidden or pinned posts, layout styling, and theme placements all have to be rebuilt. Screenshot your tagged posts before uninstalling, and keep Instafeed installed (but unpublished) until the new feed is verified on desktop and mobile.
7. Do Instagram feed apps slow down a Shopify store?
A well-built one shouldn’t. Look for lazy loading, OS 2.0 app-block support, and the Built for Shopify badge — nine of the ten apps in this comparison carry it, which means each of those has passed Shopify’s performance and design review. That said, badge or not, layout-heavy widgets do more work in the browser; run a mobile page-speed test after installing and before you push the feed to a high-traffic template.
8. Do I need a Facebook Business account to use these apps?
It depends on the app and the feature. Basic profile feeds usually connect with a personal or business Instagram login. Anything that reads hashtags, mentions, or tagged posts requires the Instagram Graph API, which means an Instagram Business or Creator account linked to a Facebook Page. Covet requires a Facebook Business page connection outright; Square lets you connect via either Instagram or Facebook.
9. Can I run two Instagram feed apps at once?
During a migration, yes — that’s the safe way to do it. Long term, no: two apps loading galleries on the same page means duplicate scripts, duplicate API calls, and slower product pages for no extra benefit. Keep the old app installed but unpublished while you verify the new one, then uninstall it and check your theme for leftover blocks.
10. Is a shoppable feed actually worth it versus a plain gallery?
A plain gallery is decoration; a shoppable one is a merchandising surface. The difference is whether a shopper who likes a look can act on it in one click or has to go hunting through your catalogue. That’s why the tagging paywall matters so much in this comparison — an app that charges for tagging is charging for the part that affects revenue. If you want to think through the wider strategy first, our guide to Shopify Instagram marketing covers how the feed fits alongside ads, Shops, and organic content.
The bottom line
Instafeed by Mintt Studio earned its position — 2,274 reviews, a decade on the App Store, and a free plan with no watermark and no view cap. If all you need is an Instagram grid on the homepage, there’s genuinely no reason to move.
The reasons to move are specific. If you produce TikTok content, Instafeed sends you to a second app. If you want your posts shoppable, you’re paying $8/month for something several apps on this list give away. And if you want to know whether the feed converts, that’s a $20/month plan.
Match the replacement to the reason. Free and shoppable: Square. Maximum design range: GSC. Instagram plus YouTube galleries: Essential Grid. UGC and reviews as one system: Covet. Cheapest annual commitment: Zegsu’s Instafeed. And if you want the whole set — Instagram and TikTok, unlimited shoppable tagging, 13 layouts, revenue analytics, and a team that rebuilds your setup for you, all for $0 — MP Instagram Feed ‑ Instafeed is the alternative built for exactly that switch.
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