At Shopplaza, we help Shopify merchants improve conversions by making product pages clearer, more informative, and easier for shoppers to navigate. Our focus has always been on removing friction from the buying journey so customers can make confident purchasing decisions.
We’re excited to announce a new partnership between MP Size Chart & Size Guide by Shopplaza and Easify Product Options, a powerful Shopify app that helps merchants deliver flexible, intuitive product customization experiences.
Together, Shopplaza and Easify will collaborate to support merchants with tools that simplify product options, improve product clarity, and enhance shopping experiences—especially for stores offering customizable products.
This collaboration is particularly valuable for industries such as apparel, personalized gifts, lifestyle products, and specialty goods, where product options and customization play a key role in customer decision-making.
About Easify Product Options
Easify Product Options helps merchants create flexible, interactive product customization experiences directly on the product page. Rather than limiting stores to Shopify’s default variant structure, Easify allows merchants to offer advanced product options and personalization features that make the buying experience more intuitive for shoppers.
With Easify Product Options, merchants can:
- Add unlimited custom product options – swatches, image uploads, checkboxes, dropdowns, text fields, and more
- Show real-time previews so shoppers know exactly what they’ll get
- Use smart upsells to increase average order value effortlessly
- Tailor product pages for any industry – from apparel to personalized gifts to gourmet food
… and more.
By enabling richer product customization, Easify helps merchants create more engaging product pages that encourage shoppers to explore options and purchase with greater confidence.
Learn more about Easify Product Options
Why Product Customization Matters
For many Shopify stores, offering flexible product customization is essential to delivering the right customer experience.
However, when product options are not presented clearly, shoppers may struggle to understand what each selection means or what the final product will look like. This uncertainty can slow down decision-making and negatively impact conversions.
Easify Product Options help address this challenge by making customization intuitive and visually clear. By allowing customers to preview selections and explore different product configurations, merchants can create a more confident and engaging shopping journey.
What This Partnership Means for Merchants
Through this partnership, Shopplaza and Easify will work together to help merchants build clearer, more conversion-friendly product pages.
Here’s what merchants can expect from this collaboration:
- Better product clarity: By combining flexible product customization with clearer product information, merchants can make product pages easier for shoppers to understand and interact with.
- Improved customer confidence: When shoppers can clearly see available options and preview their selections, they are more confident in their purchasing decisions.
- Stronger conversion experiences: Clear product presentation and intuitive customization reduce friction during the buying journey, helping merchants create storefronts that convert more effectively.
- Seamless Shopify compatibility: Both teams build solutions specifically for Shopify, ensuring smooth integrations across themes, devices, and different store setups.
What’s Next
This partnership marks the beginning of a broader collaboration between Shopplaza and Easify.
In the coming months, both teams will work together on:
- Educational content focused on improving product clarity and customization
- Joint resources to help merchants optimize product pages and customer experiences
- Best practices for building high-converting Shopify storefronts
We’re excited about what’s ahead and look forward to supporting Shopify merchants with more tools and insights to help them grow.
As always, our goal remains the same: helping merchants build clearer, more effective storefront experiences that drive meaningful business results.
