How Face 3 Face Migrated 6,000 Size Charts and Cut Sizing Questions to Almost Zero

About Face 3 Face

Face 3 Face is a fashion and apparel store selling to customers worldwide. The catalogue runs to roughly 6,000 products, and sizing is specific enough that the store maintains around 6,000 size charts — close to one for every product it sells.

At that scale, a size chart app stops being a display widget and becomes an operations problem. Every chart has to be created, assigned, kept accurate, and rendered without slowing the storefront down.

The challenge: two measurement systems and 6,000 charts to keep straight

Face 3 Face named three problems with their sizing setup before switching:

• Confusion between centimeters and inches. Selling worldwide means shoppers arrive expecting different units. When a chart shows only one system, the rest have to convert it themselves — or ask.
• Managing size charts manually took too much time. Maintaining a chart library this large by hand is a recurring cost, not a one-off setup task.
• Storefront performance. The store was watching what its previous size chart app was doing to page loading speed.

Why they moved off their previous app

Three things decided it, in the store's own words: "the minimal impact on our website's loading speed, the ability to display measurements in both centimeters and inches, and the excellent customer support. In particular, the support we received during the migration process was extremely helpful."

That last point was not a small detail. Moving 6,000 charts is exactly the kind of task that keeps merchants on an app they have outgrown — and Face 3 Face had already been quoted time and money to do it.

What Face 3 Face set up

Custom size chart templates

Rather than building each chart from scratch, the store works from templates and customizes them. Across a 6,000-chart library, the difference between "build one chart" and "build one chart quickly" compounds into weeks of work.

Automatic conversion between centimeters and inches

This is the feature the store singles out. Shoppers see measurements in the system they already use, with no manual conversion on either side of the transaction. The support question that used to arrive with it stopped arriving.

Customization for readability

Face 3 Face also used the customization options to make the charts easier to read: "Customizing the size charts to make them easier to read has also helped reduce sizing-related inquiries." Clearer charts answer more questions before a shopper thinks to write in.

The results

Over 90 days, Face 3 Face reported:

• Sizing-related support inquiries fell from roughly 10 per month to 0–1 per month. The question about centimeter and inch conversion was, in their words, eliminated.
• $7,000 in revenue attributed to MP Size Chart over 90 days, as reported in the app's analytics dashboard.
• Reduced impact on site loading speed compared with their previous size chart app.
• Improved size chart display and easier chart management across the full 6,000-chart library.

The migration itself — the part their previous provider had priced as significant time plus additional cost — was handled by the MP Size Chart support team at no extra charge.

See it in action: the demo experience

Here is the size chart on face-3-face.com, exactly as a shopper meets it:

What Face 3 Face would tell another merchant

“If you're considering switching to or implementing MP Size Chart & Size Guide, I recommend contacting their support team first. They make the process very smooth and can quickly help resolve any concerns you may have.

At the time, I consulted the support service I was using about migrating our size charts and was told that, due to issues with our previous size chart app, the migration would require significant time and additional costs.

However, when I contacted the MP Size Chart & Size Guide support team, they were able to handle the migration without taking much time or requiring any additional cost.

I'm very satisfied with the MP Size Chart & Size Guide app itself, but their support team has also been excellent. If you're considering the app, I highly recommend reaching out to their support team first.”