Most shoppers don’t buy on their first visit. They find something they like, then leave to compare prices, check their budget, or simply sleep on it. At Shopplaza, we build tools that keep that interest from slipping away, so shoppers can pick up right where they left off.
Today, we’re excited to announce a new partnership between MP Wishlist & Favorites by Shopplaza and Qikify Upsell Cross-sell BOGO, a Shopify app that helps merchants raise average order value with upsells, cross-sells, BOGO deals, bundles, and free gifts.
The two apps cover two moments that sit right next to each other in the shopping journey. MP Wishlist & Favorites helps shoppers save the products they love and come back when they’re ready. Qikify helps make that “ready to buy” moment worth more, with offers that give shoppers a good reason to add one more item to the cart.
Together, Shopplaza and Qikify will work to help merchants turn saved interest into confident purchases and bigger orders.
About Qikify Upsell Cross-sell BOGO
Qikify Upsell Cross-sell BOGO helps Shopify merchants grow average order value with promotions that go beyond a flat, one-size-fits-all discount. Merchants can place targeted offers on product and cart pages, set their own campaign rules, and let discounts apply automatically based on what’s in the cart.
With Qikify Upsell Cross-sell BOGO, merchants can:
- Create Buy X Get Y (BOGO) offers with advanced rules and automatic discounts
- Build Frequently Bought Together bundles across store pages
- Offer free gifts with purchase, either added automatically or picked by the shopper
- Set up multi-tier rewards, such as order or shipping discounts, with progress bars
- Add promotion badges so shoppers spot active deals at a glance
The app is Built for Shopify and works with Shopify themes on both desktop and mobile. Merchants can start on a free plan with one active campaign and upgrade as their promotion strategy grows.
Explore Qikify Upsell Cross-sell BOGO
Why Saved Shopper Intent Matters
Think about how people actually shop online. Someone browses a dress on their lunch break, adds it to a mental “maybe” list, and closes the tab. A few days later, they can’t remember which store it was from. That sale is gone, even though the shopper genuinely wanted the product.
A wishlist fixes that. One tap on the heart icon, and the product is saved for later. When the shopper comes back, everything they liked is waiting for them in one place.
But getting the shopper back is only half the opportunity. A returning shopper who opens their wishlist already knows what they want, so their intent is at its highest. That’s the perfect moment for a relevant bundle, a BOGO deal, or a free gift, giving them a reason to check out with two items instead of one.
That’s where wishlists and smart upselling fit together naturally.
What This Partnership Means for Merchants
Through this partnership, Shopplaza and Qikify will work together to help Shopify merchants support more of the path from “I like this” to “I’m buying this.”
MP Wishlist & Favorites helps shoppers remember the products they care about. It’s 100% free, with one free plan that includes every feature. Qikify Upsell Cross-sell BOGO helps merchants present the right offer once those shoppers are ready to move forward.
Here’s what merchants can expect from this collaboration:
- Keep purchase intent alive: Shoppers can save products in one tap instead of losing them after a browsing session.
- Make it easy to come back: Saved items stay in one place, so returning shoppers continue where they left off instead of searching from scratch.
- Grow average order value: BOGO campaigns, bundles, and free gifts encourage shoppers to add more once they’re ready to buy.
- Build momentum at checkout: Multi-tier rewards and progress bars give shoppers a clear target, like “spend $20 more for free shipping.”
- Match the offer to the moment: Wishlists and promotions serve different stages of the same journey, so merchants don’t have to push every shopper into the same deal at the same time.
Here’s a simple example. A shopper saves a pair of running shoes on their first visit and comes back a week later to buy them. On the product page, a Frequently Bought Together bundle suggests matching socks at a small discount, and a progress bar shows they’re just a few dollars away from free shipping. The shopper was already planning to buy, and now they leave with a bigger, more satisfying order.
Instead of treating retention and upselling as two separate strategies, merchants can use both to create one connected shopping experience.
From “Maybe Later” to a Bigger Order
A wishlist save is one of the clearest signals a shopper can give: “I’m interested, just not yet.”
When that shopper returns, the goal isn’t only to win back the original sale. It’s a chance to make the visit more useful and more valuable for both sides. MP Wishlist & Favorites keeps that original interest one click away. Qikify Upsell Cross-sell BOGO then helps with the next step through offers such as:
- A Buy X Get Y deal on related products
- A Frequently Bought Together bundle
- A free gift once the cart reaches a set value
- A progress bar toward a shipping or order discount
- Promotion badges that make active offers easy to notice
Used thoughtfully, these tactics help merchants turn returning shoppers into both higher conversions and larger carts, without relying on heavy, store-wide discounts.
What’s Next
This partnership is the start of a broader collaboration between Shopplaza and Qikify.
In the coming months, both teams will work on:
- Educational content on wishlist strategy, upselling, and growing average order value
- Cross-promotion and partner visibility across relevant merchant touchpoints
- Practical resources that show how retention and promotions work better together
- Best practices for turning shopper interest into higher-value orders
We’re excited to welcome Qikify as a Shopplaza partner and look forward to helping more Shopify merchants grow together.
Our goal stays the same: helping merchants build storefronts that keep shoppers engaged, make buying decisions easier, and create more room for sustainable growth.
