![Top 20+ Must-have Shopify Apps [Free & Paid] - Shopplaza](https://cdn2.mageplaza.com/media/blog/must-have-shopify-apps/top-must-have-shopify-apps.png)
Looking to boost your Shopify store without stretching your budget? We’ve got you covered!
Our guide highlights over 20+ top-tier apps essential for any Shopify arsenal. We start with the apps that move the number most merchants care about first — conversion rate — then cover marketing, operations, page building, reviews, and support.
However, if you’re finding that the available apps don’t quite meet your specific needs, consider our Shopify app development services. We can create custom solutions tailored to your business
So, if you are ready, let’s get started!
Sales and Conversion Optimization Apps
1. MP Size Chart & Size Guide
MP Size Chart & Size Guide is a must-have tool for any Shopify store selling clothing, footwear, accessories, or any size-dependent products. It helps shoppers find the correct fit faster, reducing confusion, boosting conversion rates, and minimizing return requests.
Trusted by thousands of merchants, the app offers ready-made templates, AI-powered size recommendations, and a visual Sizing Page builder that no other size-chart apps provide. See the full feature breakdown on the MP Size Chart & Size Guide app page.
Notable Features:
- 23+ premade templates: Create size charts in minutes—no coding needed.
- AI size recommendation: Suggest the right fit for each shopper based on their inputs.
- Visual Sizing Page builder: Add multiple charts, text, images, and design layouts on a dedicated sizing page.
- Auto unit conversion: cm ↔ inches with instant sync.
- Advanced chart assignment: Apply charts by product, collection, vendor, or tag.
- Fully customizable: Colors, fonts, layouts, spacing, media, and more.
Pricing: Free plan available; paid plans start from $6.95/month.
What merchants think: MP Size Chart holds a 5.0 out of 5 stars rating from 830+ reviews. Users highlight how it reduces sizing uncertainty and significantly lowers return rates. The Sizing Page feature is especially praised for offering a centralized, professional sizing experience.
2. MP Instagram Feed
MP Instagram Feed ‑ Instafeed turns your Instagram and TikTok content into shoppable galleries. Instead of a decorative gallery in the footer, tagged posts sit next to the buy button and let shoppers go from “I like that look” to the product page in one click—which is exactly why it belongs in the conversion toolkit, not just the branding one.
Real customer photos on a product page also act as social proof at the moment of decision, helping hesitant visitors commit. Learn more on the MP Instagram Feed app page.
Notable Features:
- Shoppable product tags on both Instagram posts and TikTok videos—included on the free plan.
- 11 layouts to choose from: grid, slider, highlight, coverflow, masonry, product bar, shop cards, and more.
- Show tagged posts on product pages so social proof appears right where shoppers decide.
- Filter content by media type, hashtag, or creator to keep the feed on-brand.
- Automatic sync from multiple accounts—no manual updates.
- Built-in analytics for clicks, engagement, and conversions.
Pricing: Free plan available; paid plans start from $4.95/month.
Support: 24/6 support on every plan, free plan included. The team will also build your layout, re-apply product tags, and place the feed on your pages for free if you’re switching from another feed app.
What merchants think: MP Instagram Feed is rated 4.9 out of 5 stars from 230+ reviews. Merchants like that shoppable tagging and TikTok content aren’t locked behind a paid tier, and that setup takes minutes on any Online Store 2.0 theme.
3. Bundles & Upsell by PickyStory
Bundles & Upsell by PickyStory
Bundles & Upsell by PickyStory is the top Shopify app for adding product bundles and offering deals. It’s a powerful tool for increasing sales and maximizing profits through customizable bundles and discounts.
Notable Features:
- AI-based product recommendations
- Frequently bought together bundles
- Advanced discount engine
Pricing: Plans start from $29.50/month
What merchants think: With a rating of 4.8 out of 5 stars from 709 reviewers, Bundles & Upsell by PickyStory is highly praised for its customization options and effectiveness in increasing AOV. However, some users have reported technical issues.
4. ReferralCandy
ReferralCandy
ReferralCandy is an affiliate marketing Shopify app that rewards customers for referrals, helping you increase sales. It’s perfect for businesses looking to boost customer retention and grow through word-of-mouth marketing.
Notable Features:
- Customizable referral rewards
- Detailed analytics
- Integration with popular, innovative Shopify apps
Pricing: From $59/month with commission fee
What merchants think: ReferralCandy receives high praise with a 4.9 out of 5 stars from 2,136 reviews. Customers find it easy to set up and effective at boosting retention, although it may require some monitoring to optimize campaigns fully.
5. ReConvert Post Purchase Upsell
ReConvert Post Purchase Upsell
ReConvert is designed to boost your sales by offering upsells and cross-sells after each customer purchase. It’s designed to encourage additional purchases immediately after checkout, and turns new customers into repeat ones.
Notable Features:
- Customizable thank you pages
- One-click upsell
- Personalized product recommendations
Pricing: Plans start from $4.99/month + Commission fee
What merchants think: ReConvert is highly rated at 4.9 out of 5 stars from 4,585 reviews. Users praise its ease of use and excellent customer support, though some advanced features do require paid plans.
6. Vitals: Reviews, Upsells & 40+
Vitals: Reviews, Upsells
Vitals is the all-in-one Shopify app that combines over 40 sales-boosting tools into one, making it a must-have for enhancing store performance and boosting sales. It’s perfect for stores looking to improve conversion rates and customer experience.
Notable Features:
- Product reviews
- Countdown timers
- Currency converter
- Wheel of fortune
- Product bundles
Pricing: Plans start from $29.99/month; No commission fee
What merchants think: Vitals holds a perfect 5 stars from 7,911 reviews. Customers love its comprehensive features, but some find the multitude of options a bit overwhelming.
Marketing and Customer Engagement Apps
7. Growave: Loyalty & Wishlist
Growave is a powerful retention platform designed to help Shopify merchants boost conversions, elevate customer engagement, and build lasting brand loyalty. It combines key features like reviews, wishlists, loyalty programs, and referrals—all within one intuitive, easy-to-use platform. With seamless integration and flexible customization, Growave supports businesses of all sizes in scaling effectively.
Notable Features:
- Loyalty & Rewards: Incentivize repeat purchases by rewarding customers with points and personalized offers.
- VIP Program: Enhance customer loyalty through customizable VIP tiers. Reward top spenders, increase average order value, and deliver a tailored shopping experience.
- Points Program: Create a custom points-based rewards system to drive engagement, boost retention, and increase sales—complete with multi-currency support and detailed analytics.
- Referral Program: Fuel organic growth by encouraging happy customers to refer others through reward-based referral programs.
- Product Reviews & Ratings: Build credibility and trust by collecting and displaying genuine user-generated reviews.
- Wishlist & Gift Registry: More than just a “save for later” feature, Growave’s Wishlist is a strategic retention tool that helps recover lost sales, increase AOV, and bring customers back repeatedly.
- Instagram Shop Gallery: Turn your Instagram feed into a sales channel. Showcase user-generated content in shoppable galleries, fully compatible with Instagram’s latest API—transforming social engagement into revenue.
Pricing: Free – Paid starts from $49/month (14-day free trial).
Rating: 4.8/5 (1,190+ reviews)
8. MP Product Quiz
MP Product Quiz is a powerful tool designed to help Shopify merchants offer personalized shopping experiences. Instead of forcing customers to browse endlessly, the app guides them through a dynamic quiz and recommends the most suitable products based on needs, style, size, or preferences.
Notable Features:
- Product recommendations: Help customers quickly find the right product.
- Custom quiz builder: Create unlimited quizzes with conditional logic and tailored question flows.
- Lead generation: Capture customer emails and quiz results for marketing.
- Analytics dashboard: Track conversions, completion rate, and performance of each quiz.
- Easy installation: No coding required, fits any Shopify theme.
Pricing: Free to install
What merchants think: Users love how MP Product Quiz boosts engagement and reduces bounce rates. Many merchants say it helps customers “find the perfect product in seconds,” increasing conversions and upsells.
9. Avada SEO Speed Image Optimize
Image Optimizer + Compression - Image compressor
SEO Speed Image Optimizer is an all-in-one solution for store owners to implement on-page SEO practices effortlessly. The app comes with a bunch of critical features for an optimized Shopify site, making it one of the best SEO apps for Shopify.
The app helps improve the site loading speed and user experience by compressing images to reduce the file size without compromising their quality, playing preloading instant pages, and adding HTML sitemaps. Other functions, such as image alt tags, meta tags & rules, Google structured data, SEO analysis, etc., make your website more friendly to search engines; and, thus, get a higher ranking.
SEO Speed Image Optimizer by AVADA has a user-friendly and straightforward interface that allows non-tech users to boost site rankings, traffic, and sales in just a few clicks.
Pricing: Plans start from $34.95/month; Free plan available
10. Loox ‑ Product Reviews App
Loox - Product Reviews App
Loox ‑ Product Reviews App is a must-have Shopify app for showcasing real customer photos and reviews. It’s designed to build trust and boost conversion rates, making it essential for any Shopify store.
Notable Features:
- Photo review collection
- Automatic review requests
- Discounts for reviews
Pricing: Plans from $9.99/month
What merchants think: Loox has an impressive rating of 4.9 out of 5 stars, with 18,798 reviews. Users love how it boosts trust and conversion rates by showcasing real customer photos. They also find it user-friendly and highly customizable, although some mention that frequent updates can be a bit annoying.
11. UpPromote: Affiliate Marketing
UpPromote
UpPromote: Affiliate Marketing is the leading Shopify app for managing and boosting affiliate & referral marketing. It’s ideal for businesses aiming to grow their customer base through effective affiliate programs.
Notable Features:
- Comprehensive affiliate management
- Customizable referral campaigns
- Detailed analytics
Pricing: Plans start from $29.99/month; Free plan available
What merchants think: UpPromote boasts a solid 4.8 out of 5 stars from 950 reviews. Customers find it easy to set up and highly effective for creating affiliate networks. However, some users note that the app can be quite expensive.
Order and Inventory Management Apps
12. Avada Order Printer & Invoices
Avada Order Printer & Invoices
Avada Order Printer & Invoices is the top Shopify app for automating professional billing documents. It’s designed to save you time and make your business look more professional and efficient.
Notable Features:
- Template customization: themes, text, font, etc.
- Orders management and draft orders creation
- Automated email notifications to customers
Pricing: Plans start from $15/month; Free plan available
What merchants think: Avada Order Printer & Invoices has a 4.9 out of 5 stars rating from 875 reviews. Users praise its user-friendly interface and time-saving capabilities, though some mention a learning curve.
13. AfterShip Order Tracking
AfterShip Order Tracking
AfterShip Order Tracking is one of the best Shopify apps for tracking orders and shipments in real time. It keeps your customers informed and boosts satisfaction, potentially leading to repeat sales.
Notable Features:
- Real-time tracking
- Branded tracking page
- Automatic updates
Pricing: Plans start from $11/month; Free plan available
What merchants think: AfterShip is rated 4.8 out of 5 stars from 4,533 reviews. Customers appreciate its ease of integration and the way it enhances customer satisfaction, although some find it expensive.
14. PH Multi Carrier Shipping Label
The Shopify Multi Carrier Shipping Label App is a powerful solution for automating shipping on your Shopify store. It’s perfect for merchants looking to save time, reduce errors, and offer accurate shipping rates with full support for top global carriers.
Notable Features:
- Real-time shipping rates at checkout
- One-click shipping label generation
- Live order tracking updates
- Carrier pickup requests & return label support
- Domestic & international shipping with 30+ carriers
Pricing: Plans start from $9/month; Free trial available
What merchants think: Merchants love the app for its robust features, smooth carrier integrations, and reliable automation of complex shipping. Small businesses value the fair pricing and responsive support via Zoom or email. With a 4.9-star rating, it’s seen as a user-friendly and efficient shipping solution.
15. Syncora: Backup & Restore
Syncora: Backup & Restore is a must-have app for protecting store data from accidental changes, failed updates, bulk import mistakes, and data loss. It helps merchants back up products, orders, themes, files, pages, and blogs automatically, then restore important data quickly when something goes wrong.
Notable Features:
- Automatic backup for products, orders, themes, files, pages, and blogs
- Fast restore for recovering lost or changed data
- Google Drive sync for safer backup access
- Scheduled daily or weekly backup downloads
- Import, export, duplicate, and clone store data
Pricing: Free plan available; paid plans start from $6.99/month.
What merchants think: Syncora has a 5.0 out of 5 stars rating from 14 reviews. Users like how easy it is to back up and restore store data, access backups in Google Drive, and get responsive support when they need help.
Dropshipping and Print on Demand Apps
16. Spocket - US/EU Dropshipping
Spocket
Spocket - US/EU Dropshipping is the top Shopify app for providing fast shipping and high-quality dropshipping products. It’s essential for meeting customer expectations and enhancing your store’s reputation.
Notable Features:
- US/EU suppliers
- Branded invoicing
- 24/7 customer support
Pricing: Plans start from $39.99/month; Free plan available
What merchants think: Spocket has a 4.7 out of 5 stars rating from 5,297 reviews. Users often highlight its fast shipping times and high-quality suppliers, although some features require higher-tier plans.
17. Printful: Print on Demand
Printful: Print on Demand
Printful: Print on Demand is the best Shopify app for designing and selling custom products. It’s perfect for launching your own brand without hassle, handling order fulfillment and shipping.
Notable Features:
- Custom clothing creation
- Seamless Shopify integration
- Dropshipping with print-on-demand
Pricing: Plans start from $24.99/month; Free plan available
What merchants think: Printful holds a 4.7 out of 5 stars rating from 6,122 reviews. Users appreciate the no upfront costs and high-quality printing, though production times can vary.
Page Builders Apps
18. EComposer Landing Page Builder
EComposer Landing Page Builder
EComposer Landing Page Builder is the best Shopify app for creating custom landing pages. It’s user-friendly, even for beginners, and a powerful tool for personalizing your store’s look.
Notable Features:
- Drag-and-drop page builder and editor
- Page analytics
- Large built-in add-ons
Pricing: Plan start from $19/month; Free plan available
What merchants think: EComposer is highly rated at 5.0 out of 5 stars with 3,557 reviews. Users frequently mention its ease of use and excellent integration with Shopify themes, though some advanced features may affect loading time.
19. PageFly Landing Page Builder
PageFly Landing Page Builder
PageFly Landing Page Builder is a popular Shopify app that allows you to create high-converting landing pages. It’s designed to be easy to use, even if you have no coding experience, and offers extensive customization.
Notable Features:
- Drag-and-drop editor
- Customizable templates
- Integrates with Shopify themes
Pricing: Plans start from $24/month; Free plan available
What merchants think: PageFly holds a 4.9 out of 5 stars rating from 10,282 reviews. Customers often praise its ease of use and high customization, though some find it complex without prior experience.
Customer Review Apps
20. Yotpo Product Reviews & UGC
Yotpo
Yotpo Product Reviews & UGC is a well-known Shopify app that helps you display authentic customer feedback and photos. It’s an effective way to showcase your product’s quality and customer satisfaction.
Notable Features:
- Collect product reviews
- Display user-generated content
- Integrates with social media
Pricing: Plans start from $15/month; Free plan available
What merchants think: Yotpo holds a 4.8 out of 5 stars rating from 6,872 reviews. Users often highlight its ease of use and comprehensive analytics, though some mention slow customer support.
21. Judge.me Product Reviews
Judge.me
Judge.me Product Reviews is one of the most popular and highly rated review apps on Shopify. By collects and displays customer reviews, it can increase trust and conversion rates, helping you attract more buyers.
Notable Features:
- Unlimited product reviews
- Review widgets
- Automated email requests
Pricing: Plans start from $15/month; Free plan available
What merchants think: Judge.me is highly rated at 5.0 out of 5 stars with 27,968 reviews. Users frequently mention its ease of use and customization options, though advanced features require a premium plan.
Customer Support and Engagement Apps
22. Chatty
Chatty is the AI-first chat platform built to sell. Instead of focusing on ticket resolution, it helps Shopify stores turn chats into conversions. Chatty learns your entire catalog, understands your buying intent, and recommends the right products in real-time. It’s like having your best sales rep online 24/7, across every channel.
Notable Features:
- AI sales assistant: ChatGPT v4-powered chatbot trained on up to 10,000 products for smart recommendations, upsells, and cross-sells.
- Live chat & multi-channel inbox: Manage conversations from WhatsApp, Messenger, Instagram, and email in one place.
- Smart FAQs & order tracking: Clean, branded FAQ hub and built-in order lookup for a seamless customer experience.
- Automation workflows: Proactive messages and cart boosters that re-engage visitors and recover sales.
- Team Tools & analytics: Role-based access, real-time insights, and easy customization to match your brand.
Pricing: Free plan available. Paid tiers start at $19.99/month, with advanced AI capacity, multi-agent access, and analytics. Pro ($49.99/month) adds unlimited chat history, while Plus ($199/month) includes 10,000 AI replies and a dedicated AI consultant. All plans come with a 7-day free trial.
What merchants think: Merchants call Chatty “the chatbot that actually sells.” They love its all-in-one communication, proactive cart recovery, and clean FAQ design. Many highlight its reliable AI and fast, hands-on support team as key reasons they switched, and stayed.
23. Smile: Rewards & Loyalty
Smile: Rewards & Loyalty
Smile: Rewards & Loyalty is a must have Shopify app that could help you enhance customer loyalty. It encourages repeat purchases, turning shoppers into loyal customers.
Notable Features:
- Points and rewards system
- Referral programs
- VIP programs
Pricing: Plans start form $49/month; Free plan available
What merchants think: Smile holds a 4.9 out of 5 stars rating from 6,017 reviews. Users find it easy to set up and effective for increasing customer retention, though some mention limitations on POS.
Worth-Trying Apps by Shopplaza
24. SP Hide Price & Access Control
SP Hide Price & Access Control is a free Shopify B2B app designed for merchants who need more control over what different buyers can see. Instead of showing prices to every visitor, stores can hide pricing, limit access to selected products or pages, and encourage customers to request a quote, contact sales, or inquire before purchasing.
Notable Features:
- Price visibility control
- Custom CTAs
- Request a Quote
- WhatsApp contact
- Call for pricing
- Product visibility control
- Page locking
- Rule-based access control
- API & headless support
Pricing: 100% FREE
100% FREE | Hide prices. Control access.
No coding required. Works with any Shopify plan.
- Hide prices from guests & competitors
- Lock products, pages & collections
- Replace hidden prices with custom CTAs
- Perfect for B2B, wholesale & VIP stores
25. SP Request a Quote (RFQ)
SP Request a Quote helps merchants set up a complete quote request process right inside their Shopify stores. The app allows buyers to submit requests for custom pricing and negotiate with merchants through built-in chat. Merchants can easily manage all quotations from the admin dashboard. Once approved, quotes can be converted into orders and sent to checkout.
Notable Features:
- Add-to-Quote buttons anywhere
- Floating quote widget
- Customize quote widget
- Buyer self-service portal
- Built-in chat
- File attachments
- Centralized quote management
- Quote analytics and reports
- Convert quotes into orders
- Customizable emails and PDFs
Pricing: 100% FREE
The Bottom Line
The right apps can transform your Shopify store, from driving more sales to improving customer loyalty and automating backend operations. Start with the conversion layer — sizing confidence and shoppable social proof — then layer on marketing, operations, and support as you grow. But if your store has unique requirements or workflows that off-the-shelf apps can’t support, consider investing in our Shopify custom app development service to create a tailor-made solution for your business.
Related Topics:
