How to auto-translate Instagram feed on storefront

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How to auto-translate Instagram feed on storefront

The MP Instagram Feed app allows you to automatically translate feed content into multiple languages, helping you deliver a localized shopping experience for customers worldwide.

Step 1: Enable auto-translation

Go to Instagram Feed Staging > Translation.
Turn on both toggles:
- General Information (for Instagram and TikTok): Auto-translates feed headings, subheadings, and button labels.
- Media Content (for Instagram only): Auto-translates the captions of Instagram posts.

Step 2: Manage translations

Hover over a feed. The Manage translation button will appear.

Click this button to review the detailed translated content.

On the left side, select the translation language you want to preview. The right side shows an instant preview of the feed in that language.
- If you don’t see your preferred language, click the Refresh icon to update languages from your Shopify admin.
Click Edit feed to modify the selected feed.
- Note: The Edit translation feature is coming soon.

Step 3: View on storefront

On your storefront, customers can switch languages using the language selector.
The Instagram feed will automatically translate into the selected language.
Customers can also click See original to view the feed in its original language.

Wrap up

By enabling auto-translation, your Instagram feed becomes multilingual-ready, creating a seamless and localized shopping experience for customers across regions.