How to auto-translate Instagram feed on storefront

The MP Instagram Feed app allows you to automatically translate feed content into multiple languages, helping you deliver a localized shopping experience for customers worldwide.

Step 1: Enable auto-translation

• Go to Instagram Feed Staging > Translation.
• Turn on both toggles:
  • General Information (for Instagram and TikTok): Auto-translates feed headings, subheadings, and button labels.
  • Media Content (for Instagram only): Auto-translates the captions of Instagram posts.

Step 2: Manage translations

• Hover over a feed. The Manage translation button will appear.

• Click this button to review the detailed translated content.

• On the left side, select the translation language you want to preview. The right side shows an instant preview of the feed in that language.
  • If you don’t see your preferred language, click the Refresh icon to update languages from your Shopify admin.
• Click Edit feed to modify the selected feed.
  • Note: The Edit translation feature is coming soon.

Step 3: View on storefront

• On your storefront, customers can switch languages using the language selector.
• The Instagram feed will automatically translate into the selected language.
• Customers can also click See original to view the feed in its original language.

Wrap up

By enabling auto-translation, your Instagram feed becomes multilingual-ready, creating a seamless and localized shopping experience for customers across regions.