How to connect Instagram with a Facebook Business page
This guide walks you through the latest Instagram source (Instagram with Facebook page) update and how to connect your account to the Mageplaza Instagram Feed app.
You’ll learn why this new source was introduced, who it’s for, and how to connect your Instagram account properly to ensure smooth syncing.
What’s new in the Instagram source linked with Facebook Page
We’ve released a new Instagram source (Instagram with Facebook page) that enhances how your app connects and synchronizes content.
With this update, you can now:
- Sync all Instagram posts, including:
- Posts you are tagged in
- Posts where you are a collaborator
- Posts from both Personal and Professional accounts
- Enable UGC (User-Generated Content) synchronization to enrich your store’s feed with authentic, community-created visuals.
- Access more multimedia content (photos, reels, videos) to increase visibility and engagement on your Shopify storefront.
How to connect your Instagram account
How to connect an Instagram account linked to a Facebook Page with MP Instagram Feed app
Important note: You need to select the correct accounts that are linked together to ensure our app has sufficient permissions to access your media, allowing the account connection and media sync to be successful.
For new merchants - onboarding
- Go to MP Instagram Feed in your Shopify admin, then click Connect Account.
- You’ll see three source options — select Instagram with Facebook Page.
Follow the on-screen instructions to connect your Instagram account to your Facebook Page.
- Choose the Facebook pages you want your Instagram to access
- Choose the businesses you want to access
- Choose Instagram accounts you want to connect
- Review access request:
- Select Save:
- Once the connection is complete, you’ll see this result:
On dashboard
- Click on Create new feed button:
- In the feed creation modal, please choose the Instagram with Facebook Page source and click Connect.
- Choose the pages you want to access:
- Choose the businesses you want to access:
- Choose the Instagram accounts you want to access:
- Choose Continue and click Got it:
- After connecting successfully, your active accounts will appear.
On Settings page
- Go to Instagram with Facebook page tab in Settings, click Connect:
- One account is connected successfully.
How to Connect Instagram to a Facebook Business Page
Follow the steps below to link your accounts securely.
Step 1: Log in to both accounts
- Sign in to your Facebook account.
- Sign in to your Instagram account.
- Confirm you have access to both accounts before proceeding. And both accounts belong to the same business or organization.
Step 2: Switch to your Facebook business page
- On Facebook, click your profile photo in the top-right corner.
- Select See all profiles.
- Choose the Facebook Page you want to connect.
Step 3: Open page settings
- Once you’re on your page, click your Page’s profile picture in the top-right corner again.
- Select Settings & privacy → Settings.
Step 4: Go to Linked Accounts
- In the left-hand menu, scroll down to Permissions.
- Click Linked accounts.
- Find Instagram and click > View.
Step 5: Connect Instagram account
- Click Connect account.
- Follow the instructions to connect:
- Next, choose Connect:
- Follow the prompts to sign in to your Instagram account.
- Approve the connection when prompted.
- Select Continue:
Once connected, your Instagram account will appear under the Linked Accounts section of your Page settings.
Step 6: Verify the connection
After linking:
- You’ll see your Instagram username displayed under Linked Accounts.
- You can now manage your Instagram messages, posts, and ads directly from your Facebook Page or Meta Business Suite.
Who can access the new source
- This feature is available to all current pricing plans.
- However, access levels and sync limits may vary depending on your plan type.
- Example: Free plans may have fewer synced posts or limited UGC support.
Troubleshooting & common issues
1. Ensure proper account setup
- Make sure your Instagram account is a Business or Creator account properly linked to a Facebook Page.
- If the connection between Facebook Page, Business Account, and Instagram Account is not correctly configured, the app will not be able to connect.
2. Permissions and access issues
-
Insufficient Permissions (Facebook Page, Business, or Instagram Access): Newly added accounts may fail to connect with the app.
-
Missing Instagram Access: Existing connected accounts may experience syncing errors.
3. Common issues and how to fix them
| Issue | Possible Cause | Solution |
|---|---|---|
| Connection Error | Incorrect login credentials or missing permissions. | Recheck permissions and reconnect your accounts. |
| Sync Delay | Data fetching delay from Instagram/Facebook API. | Wait a few minutes — tagged posts, collaborators, or hashtag media may take time to appear. |
| Access Restriction | Posts from personal accounts or unlinked profiles cannot be synced. | Switch to a Business or Creator account and ensure it’s linked properly. |
| Missing Permission Error | The Facebook Page, Business Account, and Instagram Account are not correctly linked. | Verify all three are connected in Meta Business Settings, then reconnect in the app. |
| Token Error | Media cannot be synced, causing media displayed on the store to show errors. | Reconnect the correct account that currently has an invalid token. |
4. Account limit error
If you encounter an account limit error, it means you’ve reached the maximum number of connected accounts allowed for your current plan:
- Start Plan: 1 account
- Growth Plan: 3 accounts
- Pro Plan: 5 accounts
- Advanced Plan: Unlimited accounts
To remove this limitation, please upgrade your plan.
5. Still having issues?
If the problem persists after following the steps above, please try disconnecting and reconnecting your Instagram account, or contact our Support Team for further assistance.
- How to connect Instagram with a Facebook Business page